 ABOUT MOSAIC SERVICES |
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Mosaic |
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| Mosaic is a technically focused interactive agency providing integrated services platform for online marketing and advertising based on a portfolio approach. It is in the process of combining its existing service delivery strengths with a sophisticated toolset to provide comprehensive marketing solutions to the clients. Mosaic is presently serving in the areas of Search Marketing (SEO & PPC), Display Advertising, Local Marketing Solutions and Technical Services. Mosaic has demonstrated expertise building significant amounts of online traffic by leveraging its proprietary Latent Semantic Indexing (LSI) search engine optimization technology and PPC semantic keyword focused processes. |
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The business model works on three levels. On the uppermost echelon is research based online consulting services across the verticals: Health, Travel, Financial Services, Legal, Retail, Ecommerce and others. This is complimented by a service suite which encompasses all major digital marketing segments: Search Marketing, Display Ads, Classifieds, Referrals/Lead generation and Content Syndication (PR/Blogs/RSS/XML Feeds). Underpinning this service suite is a technical product toolset for single interface tracking and analytics of campaigns.
This product-service delivery model will generate leveraged campaigns for clients with ROI optimized across the entire online ad-spends. It would mean substantial savings for clients. |
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The Strategic Intent |
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Marketing: |
Mosaic has to broad base its range of service. It is operating in a very narrow band of search engine optimization. |
It has to start offering more services to its clients. Some of the services can be; |
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Set up of affiliate networks. |
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Paid inclusion into search engine marketing. |
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E-commerce Consultancy. |
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Email Marketing |
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Branding And Marketing Strategies |
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Latest Marketing Initiatives |
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Technical Services: |
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Mosaic has to set up its services in this department. Currently we have services in the design segment.
Some other areas to consider are: |
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Java Development |
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.Net Framework |
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RDF |
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Content Mengement System |
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| Back End Services: |
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The first set up back end services are being set up for one client. They are in the area of technical content creation. |
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We will need to set up more services in the areas of : |
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Help desk and email support. |
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Administrative and billing processes. |
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Content Creation |
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CRM support |
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Advertising
