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Top Five SEO Take-Aways – Pubcon 2007, Las Vegas

  1. SEO Takeaways – Some run of the mill suggestions:
    1. Avoid JavaScript, Flash, Image navigations.
    2. Allow space for content
    3. Use images reasonably
    4. Include "alt" and "title" attributes in images
    5. Use opportunities for internal linking
    6. Separate the content from the presentation
    7. Organize content logically
    8. Title tag - has to be unique
    9. Meta Description. Make it worth it and unique to the page. Target it to the specifics of the page.
    10. Externalize JavaScript and CSS - you don’t need it on the page
    11. DIVs vs Table - Structure with DIVs!
  1. Duplicate content issues may arise in following cases:
    1. Multiple URLs with the same content
    2.  Printer Friendly pages
    3.  Dynamic pages with session IDs/URL variant
    4.  Content syndication
    5.  Localization
    6.  Mirrors
  1. Some not-so-run-of-the-mill SEO takeaways:
    1. www vs non-www is not as much of an issue for Google as before
    2. For exact duplicate Urls do use the 301 redirect
    3. Domains by country:
      1. Different languages is not duplicate content
      2. Use unique content specific to the country
      3. Use different TLDs
  1. Domain name registration:
    1. Use the search phrase in the domain name. Dashes are better than underscores.
    2. Register a “.com” domain name. Survey says that .com TLDs rule the SERPs.
    3. Register a domain name that has some age.
    4. Register the domain for 10 years.
  1. No followed links would not be used even for discovery

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