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Top Five SEO Take-Aways – Pubcon 2007, Las Vegas |
- SEO Takeaways – Some run of the mill suggestions:
- Avoid JavaScript, Flash, Image navigations.
- Allow space for content
- Use images reasonably
- Include "alt" and "title" attributes in images
- Use opportunities for internal linking
- Separate the content from the presentation
- Organize content logically
- Title tag - has to be unique
- Meta Description. Make it worth it and unique to the page. Target it to the specifics of the page.
- Externalize JavaScript and CSS - you don’t need it on the page
- DIVs vs Table - Structure with DIVs!
- Duplicate content issues may arise in following cases:
- Multiple URLs with the same content
- Printer Friendly pages
- Dynamic pages with session IDs/URL variant
- Content syndication
- Localization
- Mirrors
- Some not-so-run-of-the-mill SEO takeaways:
- www vs non-www is not as much of an issue for Google as before
- For exact duplicate Urls do use the 301 redirect
- Domains by country:
- Different languages is not duplicate content
- Use unique content specific to the country
- Use different TLDs
- Domain name registration:
- Use the search phrase in the domain name. Dashes are better than underscores.
- Register a “.com” domain name. Survey says that .com TLDs rule the SERPs.
- Register a domain name that has some age.
- Register the domain for 10 years.
- No followed links would not be used even for discovery
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