Matt Cutts on Google’s Frequent Updates

VN:F [1.6.3_896]Rating: +5 (from 5 votes)With all the noise in Pubcon around the recent Google Updates including Caffeine, Google Instant & Local, Matt Cutts came out quite easy in his speach in Pubcon.
He says Google updating the algorithm this frequently to make search experience speedier, like with the caffeine update Google could give out 50% [...]

Reputation Management - Takeaways from Pubcon

Here are a few quick takeaways for those who don’t want to go through the huge literatures available:

- Make an early decision to invest in your reputation management, instead of waiting for a crisis. At times it’s impossible to get a specific negative post out of the results if you didn’t plan things in advance.

- The easiest way to go about the most basic online brand management would be to host your authorized pages on all free user generated content channels like Facebook/Wordpress etc.

Artificial Linking Schemes

VN:F [1.6.3_896]Rating: -1 (from 1 vote)Getting irrelevant links for your websites by paying companies is not recommended. Avoid SEOs that promise hundreds of links to your site. One QUALITY link is worth a thousand ARTIFICIAL links. In fact, participating in these schemes can even cause your website to be removed by a [...]

Google’s Web Authoring Statistics

VN:F [1.6.3_896]Rating: -2 (from 2 votes)This report noted that many websites do not follow best practice coding standards. While a normal web browser is lenient on technical errors, a search engine browser (automated system) is not, and your website may be altogether invisible to major search engines. See http://code.google.com/webstats/index.html for further details. [...]

MSN Local Listing

VN:F [1.6.3_896]Rating: -2 (from 2 votes)

You will be amazed to know that MSN Local Listing can be done in few minutes.
For your reference, here are the steps:
Step 1 :
Signin in MSN with Live or hotmail ID
Step 2 :
Goto https://ssl.bing.com/listings/ListingCenter.aspx
Step 3 :
Fill here about you business

Click on “Check your Listing”
Note: Here you will have to pass [...]

Yahoo Local Listing

VN:F [1.6.3_896]Rating: -1 (from 1 vote)Apart from Google local listing, now you can go for Yahoo local listing!
Do not wonder…here you can go through brief on that for your reference.
Step: 1
Signin in yahoo local with a yahoo ID
Step: 2

Go to http://listings.local.yahoo.com/csubmit/index.php
Step: 3

Fill here about you business
Step: 4
Click on “Submit Button”
Your Submission [...]

Google’s Exiting New Feature: Image Swirl

VN:F [1.6.3_896]Rating: 0 (from 2 votes)After launching an image search feature “Similar Images”, Google is now firing back at Bing with a brand new visual image search feature “Image Swirl”. Google Image Swirl should not to be confused with “Bing’s Visual Search” where image works by building groups or bunch of related [...]

Google Ranking: Page speed may consider as Ranking Factor in 2010

VN:F [1.6.3_896]Rating: -1 (from 1 vote)In the year 2009, “Google” grabbed the attention of SEO people by making a number of announcements, whether it was adding some new features or launching different new ways of search. Google was the king of SEO news for the whole year.
Continuing the same, Google’s Software Engineer [...]

SEO Tools for 30 SEO Problems

VN:F [1.6.3_896]Rating: -1 (from 1 vote)SEO is a term full of innovations and new challenges, and SEO experts always introduce new tools to solve these challenges. There are many problems in SEO which demand the application of new, advanced tools. Now, SEOmoz is advising different tools to solve 30 SEO problems. [...]

Google Now uses RSS/Atom Feeds to Discover New URLs

VN:F [1.6.3_896]Rating: -1 (from 1 vote)Google has recently announced in its Webmaster Central Blog that it will now use RSS/Atom feeds to discover new webpages. RSS/Atom feeds have been very popular in recent years as a mechanism for content publication. Using feeds for discovery allows Google to get the new page index more [...]

Google’s Custom Search added three new Features

VN:F [1.6.3_896]Rating: -1 (from 1 vote)Most of us have already heard about Google Custom Search, but still I’ll give you a brief introduction. Google Custom Search is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize Google Web Search [...]

Google Social Search is Live

VN:F [1.6.3_896]Rating: +1 (from 1 vote)The experimental Google Social Search service went live on 26th October, 2009 at the Web 2.0 Summit in San Francisco. Google Social Search helps you find relevant public web content from people in your social circle via your Google Account. For example, if you search for [...]

Google’s two exiting features: Similar Images and Google News Timeline

VN:F [1.6.3_896]Rating: -2 (from 2 votes)Google always tries to improve its web search. The search engine giant always introduces new user friendly tools. C ontinuing the trend, Google introduced two more useful features, Similar Images and Google News Timeline in April, 2009.
Google News Timeline feature on Google [...]

Social Search By Google

VN:F [1.6.3_896]Rating: 0 (from 0 votes)Google has just announced a new Google Labs Feature called Social Search.
From what can be gathered the bottom of Google search results will have social networking information of your friends & their updates. The information will be pulled from Social Networks connected to Google Profile
If you have more [...]

Analytics Forum

VN:F [1.6.3_896]Rating: 0 (from 0 votes)If you are an upcoming webmaster & dosen’t have knowledge of web analytics. Now you can rejoice as
Recently, Google has started this service of google analytics moderator that can answer queries on analytics or any doubts that you have.
the link is http://moderator.appspot.com/#16/e=def3a
The answers are given in a video and is [...]

Search Engine Strategies Conference: Nov-Dec 2009

VN:F [1.6.3_896]Rating: 0 (from 0 votes)Search Engine Strategies (SES) is going to organize a conference in Berlin and Chicago. SES Berlin is the Search Engine Marketing event for German marketers, corporate decision makers, webmasters, and search engine marketing (SEM) specialists, including pay per click (PPC) advertisers and search engine optimization (SEO) [...]

SEM Training: London, 26th October, 2009 and New York, 5th November, 2009

VN:F [1.6.3_896]Rating: 0 (from 0 votes)Search Engine Strategies (SES) is the leading global conference & expo series that educate delegates on search engine marketing (SEM), Search Engine Optimization (SEO) and advertising strategies. In this series, two more events are going to be held; first event is in London on 26th October, 2009 [...]

WordStream New Free Keyword Tool

VN:F [1.6.3_896]Rating: +1 (from 1 vote)WordStream launched The Free Keyword Tool for pay-per-click (PPC) advertising and search engine optimization (SEO) programs on 16th September, in Boston. WordStream’s new keyword tool is more inclusive and accurate than paid subscription versions of Keyword Discovery and Wordtracker.
Like many other keyword tools, WordStream does [...]

How to analyze Keywords for a Successful SEO Campaign? - Latest Industry Trends

VN:F [1.6.3_896]Rating: +2 (from 2 votes)

While launching any SEO campaign you always focus on getting results in future and than start with a site that ranks almost nowhere in any of the Search Engines. We build backlinks, do on page and off page activities with the expectations that a few months from [...]

Secure Sockets Layer (SSL)

VN:F [1.6.3_896]Rating: 0 (from 0 votes)Secure Sockets Layer is a protocol (by Netscape) for transmitting private documents through the Internet. The Secure Sockets Layer protects data transfer over http using server’s SSL Certificate encryption. When a browser points to a secured domain, an SSL handshake process establishes the secure session between the [...]

Scott Thompson: Yahoo’s New CEO

Posted by Mosaic On January - 6 - 2012 ADD COMMENTS
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Yahoo has announced Scott Thompson as their new CEO. Earlier, Scott Thompson was the President of PayPal. He will start his journey with Yahoo on 9th January 2012 and he replaces the interim CEO, Tim Morse.


While Scott was associated with PayPal, PayPal solidified its lead as the global online payment service, expanding its user base from 50 million to more than 104 million active users in 190 countries worldwide, increasing the number of merchant partners to more than 8 million globally, and growing revenues from $1.8 billion to $4+ billion in 2011.

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Google held guilty of buying paid links again

Posted by Mosaic On January - 4 - 2012 ADD COMMENTS
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As you all know, buying paid links is against Google’s terms of service. But surprisingly, Google itself has been caught buying paid links.


Read on to know what really happened.


Danny Sullivan who did a deep dive on this campaign, said, ‘We are not 100% sure yet, nor do we have any statement from Google on this, but it appears that Google hired a marketing company to run a campaign to promote their browser, Google Chrome.

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Small Sites Don’t Need XML Sitemaps Now: Stated Google

Posted by Mosaic On December - 28 - 2011 ADD COMMENTS
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Most of us believe that it is almost impossible to build a new web site and not launch it with a basic XML Sitemap for better search visibility. But experienced SEOs know that it is not really needed for all sites, especially smaller sites, and today we have Google backing that up too.


Googler, John Mueller said that with a site of that size, one doesn’t really need a Sitemap file. Google will generally be able to crawl and index everything regardless.

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Google Panda Updates on Christmas holidays!

Posted by Mosaic On December - 16 - 2011 ADD COMMENTS
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Lately, there have been the WebmasterWorld thread discussions on the lack of Panda Updates recently. A major gap can be seen in the Panda updates since 11/18:


Panda 3.1 on November 18th

Panda 2.5.3 on October 19/20th

Panda 2.5.2 on October 13th

Panda 2.5.1 on October 9th

Panda 2.5 on September 28th

Panda 2.4 in August

Panda 2.3 on around July 22nd.

Panda 2.2 on June 18th or so.

Panda 2.1 on May 9th or so.

Panda 2.0 on April 11th or so.

Panda 1.0 on February 24th

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Enjoy Hide & Seek with +1 Button in Google Search Results

Posted by Mosaic On December - 14 - 2011 ADD COMMENTS
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If you will use the Google search results, you will notice a strange thing. The Google +1 button in the search results will by default be hidden until you place your mouse cursor over the search result.


But when you mouse over the search result, the +1 button appears. When you click the +button, it will highlight blue.

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Google+ Pages now open for businesses and places

Posted by Mosaic On November - 30 - 2011 ADD COMMENTS
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Google is now allowing businesses and brands to participate in its Google+ social network through new Google+ Pages. Now businesses are welcome on the site, through the new Google+ Pages program. They will be able to create Google+ pages for themselves using a tool that is known as Create A Tool.

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Latest duplicate content policy of Google

Posted by Mosaic On November - 30 - 2011 ADD COMMENTS
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Google is trying to manage their risk and reach a balance between being user-friendly and managing violations to copyright infringement. The latest change by Google in terms of algorithm pertains to copy right laws and content duplicacy policy in their long revised duplicate content policy.

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Yahoo Site Explorer Ends Today

Posted by Mosaic On November - 22 - 2011 ADD COMMENTS
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For millions of yahoo site explorers out there, today is the last day you will be able to use your favourite yahoo’s site explorer tool.


Yahoo announced late on Friday that they are closing it down. Site Explorer services will not be available from November 21, 2011.


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Increase your audience with Google+

Posted by Mosaic On November - 12 - 2011 ADD COMMENTS
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Google has always helped website owners grow their audience by connecting them with new users. They introduced the +1 button so that a site would stand out on search and its users could easily share its content on Google+. But, sometimes ones want to join the conversation and post content directly to where people are sharing. Read the rest of this entry »

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During the PubCon keynote Hot Google Topics & Trends Matt Cutts & Amit Singhal Matt Cutts talked about the changes in the algorithm that will be taking place in 2012. Of all, the most significant change that stood out was that the content position on a page is now going to be a ranking factor on Google.

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About Me

Started in the year 2002, Mosaic has grown manifolds and has created its own niche in the world of Online Marketing. Arguably, Mosaic is the leading Online marketing firm in India, providing search engine optimization, pay per click advertising, Link Building, Web Designing and Development services to businesses not only from India, but from throughout the world.