[youtube]http://www.youtube.com/watch?v=ruR-j25TV5U[/youtube]

Video casting has again proved the old adage “seeing is beleiving”to be true. It has revolutionized the marketing concept by bringing the product / service videos right at the door step of the customer and influenced their decision making time. This has been possible mainly because it communicates effectively the product profile and benefits within the shortest possible time and causes people to take immediate action or to be aware of your service and brand because it’s the closest thing to actually having it as a tangible product, system, software or download. The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a video to printed information.

Recently it has been seen that even the search engines are not far behind. They have also started giving potential weight age to the video casts by giving them potentially good visibility in SERP.

We have our own success stories SEM involving video casting, if you have then do share with us…..

The world of search marketing, apparently, is an ever continuing “penalty shootouts” between search marketing companies and search engines. They like good goalkeepers would want to defend their bastion and we like seasoned players would want to score a goal for every client.

But essentially this contest is not acrimonious for search engines’ objective is also to “make play” for otherwise it will be a very dull game for the audience who have come to watch and surf.

So essentially both belong to the same team and yet we feign a play.

I think that it is still, overall, a win win situation for search engines, search marketing firms, clients and audience. With good sense and best intentions this play is truly worth its motions.
Welcome to the rules, fouls, triumphs and travails of this ” game” then……. which we will put across in future posts