Archive for January, 2009

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social_media_marketing-300x300The Problem….

Have you ever had a client come to you in a state of desperation, asking for help to remove a blog post that ranks for their business name, and portrays them in less than a positive light?

The reality of the matter is that without legal injunctions and the like, the piece (negative post) cannot be removed from the search results entirely. In many cases, legal tactics often have the exact opposite effect to that intended, and bring even more attention to the issue.

The Possible Solution…

Here’s a relatively simple solution that will work a large percentage of the time … We need to bump the negative listing down in the search results to progressively lower positions, reducing the likelihood that it will ever be found. Keep in mind; most people never go beyond the 1st page of search results.

This can often be done by building a profile on various sites. The profile name should be the exact term/phrase that the negative piece is ranking for. Here’s a list of 50+ such sites you can use:

1. Digg

2. LinkedIn

3. Twitter

4. Stumbleupon

5. Facebook

6. Propeller

7. Magnolia

8. Jaiku

9. Simpy

10. Technorati

11. coRank

12. YouTube

13. BlogCatalog

14. Zimbio

15. HubPages

16. Reddit

17. UPCHUCKr

18. BlogMad

19. Curbly

20. Flickr

21. PublicBlend

22. Bumpzee

23. Pownce

24. ViewZoo

25. PeekYou

26. Hugg.com

27. Connotea

28. BlinkList

29. BlogFlux

30. Netvous.com

31. Plime

32. MyBlogLog

33. Giggg.com

34. DotNetKicks

35. Diigo

36. CoComment

37. LiveJournal

38. Faves

39. Indianpad

40. Blogmarks.net

41. MySpace

42. Mixx

43. ZiiTrend

44. FriendFeed

45. MetaCafe

46. Last.fm

47. ZippyVideos

48. Quizilla.com

49. Kirtsy

50. Photobucket

51. Deals

52. Agentb

53. BlogSpot

54. HuffingtonPost

Try it out with a few, and see how long before your profile appears in the search results for the profile name selected. These sites can help protect the reputation from unreasonable ex-partners and others who wish to cause you harm online.

(Source: http://www.searchenginepeople.com/blog/4-alternative-uses-of-social-media.html)

Takeaways:

Select the strongest 3-5 of those 50+ sites (mentioned above); where strong is a subjective assessment based on many factors. My personal assessment would be:

1. Digg

2. Twitter

3. Stumbleupon

4. MyBlogLog

5. HubPages

  • Establish a profile on each, where the profile name is the term/phrase the negative piece ranks for.
  • Get lots of friends on each of those sites. The more the better. It works best if we take an active role and participate. Each friend will result in an internal link back to our profile on that site, making it stronger.
  • Join groups where possible too … often these will pass link power to your profile as well.
  • Possibly we can also create a social profiles menu on our site(s), and link to each of these profiles.
  • Please note … these tactics are by no means comprehensive or advanced. They’re just a relatively quick and efficient means for burying negative online mentions.

Top Reasons To Make Your Post Popular On Digg

Posted by Mosaic On January - 8 - 2009
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digg-logo1 Digg users will enjoy the post because it is unique and creative.

This post will get a lot of Diggs because it is unique and creative. It also brings the word out to all of the crappy hosts/websites/spammers that try to game the site. Digg users are not mindless zombies, and only enjoy quality content. They reward the best of the best by a simple click on the Digg button.

The article references Digg.

Digg users love to promote sites that love the sites they use just as much as they do. The vast majority of sites that are against Digg are quickly buried, leaving only the best ones that promote the site left standing.

The article was submitted by a top Digg user.

Digg users enjoy articles that were submitted by the top Digg users more than by random newbie. Digg users know that by trusting top diggers, they will be more likely to find the article interesting than if they were to go to a random article by a one day old user. By going with the top diggers, they avoid a big majority of the spam that is submitted to Digg. Therefore, the takeaway here is that do not create too many accounts on Digg and use only one account for all your postings.

The article is only interesting to tech savvy individuals.

Digg users are very fond of technology and industry news. Digg users like to Digg stories that most people who are not on the computer very often would have no clue about. Therefore, the takeaway here is that we should include the latest industry news in our articles.

The article has a live Digg button on the post.

Digg users find it convenient when they are reading the Digg frontpage and visit an article that has a Digg button sitting on it for them to Digg it after they finished reading the article. Digg users know that time is precious, and those with the button for easy clicking generally get more Diggs. Therefore, the takeaway here is that get the Digg button implemented on the site.

The article has a creative title.

Digg users hate the boring rehashed junk titles that explain nothing. Digg users like titles that are controversial or funny. Therefore, the takeaway here is that use only creative and some sort of funny titles, if possible.

The article is in list format.

Digg users do not want to spend a whole lot of time trying to find what they want to read. They want the best information right in their face and want the information able to be scanned through quickly. The listing format is popular because you can read three times as much information in one third of the time. Digg users tend to like informational top 10 lists because of their simplicity and creativity. Therefore, the takeaway here is that bifurcate the whole article into the points.

(Source: http://collinlahay.com/2008/01/07/top-10-reasons-this-list-will-be-popular-on-digg/)

How To Get Started With Stumbleupon?

Posted by Mosaic On January - 7 - 2009
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getting-started1Stumble Upon is a social website which allows its users a new way to experience the Internet. Instead of searching for specific items on search engines like Google, Stumble Upon users only have to tag specific personal or professional interests and then ‘channel surf’ the web by simply clicking on a button on Stumble Upon tool bar.

Also, users can choose to tag the webpage they are on or give it a “thumbs up”or “thumbs down” to indicate if they want to see it again. Users can also use the Stumble Upon toolbar as a form of social bookmarking. By surfing the web and tagging or submitting specific websites, each user can keep track of which websites they like and share it with others.

Step 1: Signup for Stumbleupon

Join Stumbleupon and then download their free toolbar. Hit the “Stumble” button and you will be taking to a site in the network that matches one of your interests you selected when you signed up. If you get a site the “Thumbs Up,” it means you like their content and want to see more sites similar to this. If you give it the “Thumbs Down,” you don’t like the site and don’t want to see sites like this in the future.

The more you use the toolbar, the more accurate Stumbleupon will become in delivering the right types of sites to you.

If you find a page that hasn’t been submitted to the network yet, you’ll receive a popup box you can fill out to review it similar to the one below.

Write a short review, fill in up 5 tags (make them general such as business, marketing, etc.). Then submit the site.

Step 2: Use StumbleUpon Regularly

It’s time to start using the tools provided to you. Think community first instead of promotion. You can select the channel you want to stumble through including all, images, videos, popular websites, your friend’s picks, and news items.

Whenever you find great content on a site, submit it with the “Thumbs Up.” When you’re first starting out you may want to do a Stumble Surfing session where you spend an hour or two visiting sites and reviewing them. But you also want to get into the habit of submitting sites while you’re doing your normal work.

Step 3: Build Your Profile and Picture

Click on the “Tools” tab in your Stumbleupon toolbar and choose “Profile Preferences.” Here’s where you enter your personal information, your interests, and your public profile. Upload a small picture of your business brand logo.

You can modify your interests and your profile at any time on these pages. They are self-explanatory so I will not get into details about these pages.

Step 4: Build a Friend’s List

You want to build a list of friends who will enjoy the same content you enjoy…and who are likely to give thumbs up to the same types of pages as you.

To begin building your friend’s list, start stumbling a few websites in your favorite category. Then use the “Reviews of this Page” option in your Stumbleupon toolbar (it looks like a chat bubble) when you find a page you really like.

You will then see a list of all the people who liked that page you were looking at. You can then click on each of their images (notice which images you pay attention to for ideas when you add your own image). Take a look at their profile and the kinds of pages they’ve been recommending. If they match your interests, use the orange button to “Add a Friend.”

You can also click on “His Friends” or “Her Friends” right under their picture and profile to find more potential friends to contact.

Step 5: Write High Quality Content

Write a good step-by-step article on accomplishing a goal or create a list of items your visitors will want to keep and bookmark.

Step 6: Network with Other StumbleUpon Users

When you find an outstanding site or produce your best content, you can also use the “Send to” option built into the Stumbleupon toolbar to notify anyone on your friend’s list about the page. The goal here is to share content you know they will appreciate…and at the same time build a buzz around that specific page.

Step 7: Tells Others about Stumbleupon

If you have a blog, tell your blog readers about Stumbleupon. You can also use the “Connect with People” option at your Stumble home page to invite people you know to join Stumbleupon.

(Source: http://www.terrydean.org/stumbleupon-sends-massive-free-traffic/)

Takeaways:

  • The more active users who give you the thumbs up, the more traffic you’re generate.
  • Top performance will not be achieved by you doing the work. It will be achieved by others recommending your content. The traffic you receive partly depends on other users submitting and reviewing your website. I’ve noticed that when other users review or submit a specific post, it usually receives traffic immediately.
  • Provide your visitors with some high quality content they can recommend to others.
  • Whenever you see good content, give it a “Thumbs Up.”
  • Broad Tagging: try using tags that are more general and less specific

    Increase the comments on your blog. A blog with a large community will encourage participation, which motivates a reader to return to your blog.

Largest Social Bookmarking Sites

Posted by Mosaic On January - 6 - 2009
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bookmarksHere are the 30 Largest Social Bookmarking Sites ranked by a combination of Inbound Links, Google Page Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast.

1 | digg.com

382,792,751 - Inbound Links | 22,578,945 - Compete Monthly Visitors | 10,300,000 - Quantcast Monthly Visitors | 124 - Alexa Ranking. | Page Rank: 8

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

2 | Yahoo! Buzz

900,571 - Inbound Links | **128,556,575** - Compete Monthly Visitors | 2,500,000 - Quantcast Monthly Visitors | 1 - Alexa Ranking. | Page Rank: 6

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

3 | Technorati.com

75,306,437 - Inbound Links | 3,231,709 - Compete Monthly Visitors | 1,400,000 - Quantcast Monthly Visitors | 216 - Alexa Ranking. | Page Rank: 8

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

4 | del.icio.us

171,593,051 - Inbound Links | 1,699,128 - Compete Monthly Visitors | 1,300,000 - Quantcast Monthly Visitors | 248 - Alexa Ranking. | Page Rank: 8

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

5 | Propeller.com

997,000 - Inbound Links | 1,454,912 - Compete Monthly Visitors | 2,180,176 - Quantcast Monthly Visitors | 2,308 - Alexa Ranking. | Page Rank: 7

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

6 | StumbleUpon.com

19,050,177 - Inbound Links | 1,313,586 - Compete Monthly Visitors | 695,239 - Quantcast Monthly Visitors | 300 - Alexa Ranking. | Page Rank: 8

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

7 | reddit.com

45,307,577 - Inbound Links | 2,587,503 - Compete Monthly Visitors | 344,383 - Quantcast Monthly Visitors | 852 - Alexa Ranking. | Page Rank: 7

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

8 | mixx.com

6,175,082 - Inbound Links | 507,100 - Compete Monthly Visitors | 475,000 - Quantcast Monthly Visitors | 1,880 - Alexa Ranking. | Page Rank: 7

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

9 | Fark.com

11,438,723 - Inbound Links | 306,597 - Compete Monthly Visitors | 1,767,165 - Quantcast Monthly Visitors | 1,958 - Alexa Ranking. | Page Rank: 7

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

10 | MyBlogLog.com

1,742,265 - Inbound Links | 1,972,847 - Compete Monthly Visitors | 84,922 - Quantcast Monthly Visitors | 432 - Alexa Ranking. | Page Rank: 7

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

11 | Slashdot.org

13,555,035 - Inbound Links | 724,424 - Compete Monthly Visitors | 269,884 - Quantcast Monthly Visitors | 579 - Alexa Ranking. | Page Rank: 9

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

12 | kaboodle.com

100,266 - Inbound Links | 1,751,763 - Compete Monthly Visitors | 851,858 - Quantcast Monthly Visitors | 9,125 - Alexa Ranking. | Page Rank: 6

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

13 | Bloglines.com

50,717,948 - Inbound Links | 382,663 - Compete Monthly Visitors | 103,711 - Quantcast Monthly Visitors | 853 - Alexa Ranking. | Page Rank: 9

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

14 | newsvine.com

24,200,775 - Inbound Links | 315,857 - Compete Monthly Visitors | 203,761 - Quantcast Monthly Visitors | 3,977 - Alexa Ranking. | Page Rank: 7

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

15 | blinklist.com

23,770,576 - Inbound Links | 243,277 - Compete Monthly Visitors | 165,306 - Quantcast Monthly Visitors | 4,647 - Alexa Ranking. | Page Rank: 6

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

16 | netvouz.com

8,112,272 - Inbound Links | 75,507 - Compete Monthly Visitors | 54,325 - Quantcast Monthly Visitors | 15,048 - Alexa Ranking. | Page Rank: 6

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

17 | clipmarks.com

164,419 - Inbound Links | 196,107 - Compete Monthly Visitors | 147,131 - Quantcast Monthly Visitors | 6,740 - Alexa Ranking. | Page Rank: 6

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

18 | Furl.net

49,595,144 - Inbound Links | 148,975 - Compete Monthly Visitors | 57,547 - Quantcast Monthly Visitors | 4,112 - Alexa Ranking. | Page Rank: 8

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

19 | Mister-Wong

13,214,146 - Inbound Links | 25,416 - Compete Monthly Visitors | 3,432 - Quantcast Monthly Visitors | 1,889 - Alexa Ranking. | Page Rank: 7

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

20 | dzone.com

1,065,009 - Inbound Links | 100,784 - Compete Monthly Visitors | 117,897 - Quantcast Monthly Visitors | 5,187 - Alexa Ranking. | Page Rank: 6

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

21 | ma.gnolia.com

13,701,444 - Inbound Links | 110,662 - Compete Monthly Visitors | 32,363 - Quantcast Monthly Visitors | 7,454 - Alexa Ranking. | Page Rank: 7

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

22 | Tailrank.com

5,320,211 - Inbound Links | 71,563 - Compete Monthly Visitors | 35,783 - Quantcast Monthly Visitors | 28,920 - Alexa Ranking. | Page Rank: 7

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

23 | ShoutWire.com

168,480 - Inbound Links | 101,738 - Compete Monthly Visitors | 55,337 - Quantcast Monthly Visitors | 10,552 - Alexa Ranking. | Page Rank: 6

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

24 | simpy.com

13,107,730 - Inbound Links | 62,645 - Compete Monthly Visitors | 49,205 - Quantcast Monthly Visitors | 10,948 - Alexa Ranking. | Page Rank: 7

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

25 | BlogMarks.net

9,748,453 - Inbound Links | 61,740 - Compete Monthly Visitors | 28,075 - Quantcast Monthly Visitors | 11,880 - Alexa Ranking. | Page Rank: 6

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

26 | BlueDot.us

1,159,780 - Inbound Links | 107,717 - Compete Monthly Visitors | 60,045 - Quantcast Monthly Visitors | 12,072 - Alexa Ranking. | Page Rank: 6

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

27 | Spurl.net

18,628,253 - Inbound Links | 42,300 - Compete Monthly Visitors | 3,483 - Quantcast Monthly Visitors | 14,300 - Alexa Ranking. | Page Rank: 6

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

28 | linkswarm.com

150,842 - Inbound Links | 14,504 - Compete Monthly Visitors | 10,476 - Quantcast Monthly Visitors | 47,267 - Alexa Ranking. | Page Rank: 5

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

29 | Spotback.com

97,564 - Inbound Links | 42,838 - Compete Monthly Visitors | 5,037 - Quantcast Monthly Visitors | 42,015 - Alexa Ranking. | Page Rank: 5

30 Largest Social Bookmarking Sites | Updated on 12/01/2008

30 | MyBookmarks.com

25,191 - Inbound Links | 10,934 - Compete Monthly Visitors | 7,727 - Quantcast Monthly Visitors | 108,226 - Alexa Ranking. | Page Rank: 5

30 Largest Social Bookmarking Sites | Updated 12/01/2008

Google Incorporates New Algorithm for Indexing Flash Files

Posted by Mosaic On January - 5 - 2009
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google-pagerank

Google & Adobe have collaborated to introduce new technology that enables indexing of Flash. This means textual content in SWF files & URLs embedded in Flash could be indexed by Google now. Prior to this Google’s Flash algorithm was able to crawl only (X)HTML architectures without executing JavaScript to access text content and/or URLs in Flash.

With this new algorithm Google would be able to index textual content in SWF files of all kinds and Flash “gadgets” as well such as menus or buttons, self-contained Flash websites and everything in between. However, as mentioned on Google’s blog, Google would not be able to index FLV files like videos that play on YouTube. Reason for this might be that these files contain no text elements.

Conclusion: This will force advertisers to think of more innovative ways to target the markets & who knows we might see flash based ads on content sites.

Sites that were totally made in flash posed various difficulties from SEO point of view. Now all these problems can be sorted easily & flash based websites can be optimized easily.

This technology is still in beta stage & we are not able to ascertain how effective it is & it might still require some time to get used to it.

Google’s Another New Feature - Customize your Search: SearchWiki

Posted by Mosaic On January - 3 - 2009
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wiki

If you want to mark search results in Google or like to add your own notes regarding site that you thought useful, you can use searchwiki to do so.

SearchWiki enables you to customize search by deleting, adding, and commenting on search results. You can alter search results to the top or down with a single click. With this new feature, you can also write notes attached to a particular site and remove results that you don’t feel are relevant. These modifications will be shown to you every time you do the same search in future.

SearchWiki is available to signed-in Google users. Google store your changes in your Google Account. If you are wondering if you are signed in, you can always check by noting if your username appears in the upper right-hand side of the page.

The changes you make will only affect your own searches that come up when you search when logged in. But, if the comments provided by any Google user it will be visible to another google user as well. SearchWiki also is a great way to share your insights with other searchers. This new feature makes the search results more dynamic and thus improves your search queries.

Conclusion: This will improve the overall user experience by providing relevant results & will also helps in improving search engine effectiveness.

Search Assist from Yahoo for Image Search

Posted by Mosaic On January - 2 - 2009
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yahoo-sponsored-search

Yahoo launched its new Search Assist for image search. Kaushal Kurapati, Director of Product Management of Yahoo Search writes on his blog: Look Before You Click: Search Assist for Image Search:

We recently launched Search Assist for image search to guide users to the answers they seek in a new way. To better enhance the search experience, we took a two-tiered approach to the query formulation and refinement process. In the first stage, we’ve maintained the same paradigm of text suggestions that have helped users of web search complete and refine queries. The second stage is new - from now on, Search Assist can be opened after a query is entered into the search box for users to preview sample thumbnails for the top related search terms.

Here is the example of Search Assist for Image Search: if some one searches for Puppies in image search, the type of results can be previewed before one reaches the final results. Searching for puppies in image search will give cute puppies, pit bull puppies, german shepherd puppies before clicking on the suggestion. This way, one can know what type or category of images he/she can expect before digging down deeper to find answers.

Search Assist for images has already been launched on the search results page and we’ll be launching it on Yahoo.com soon.