Cloaking is a black hat search engine optimisation (SEO) technique (means an iniquity technique) in which the content presented to the search engine spider is different from the user’s browser. Cloaking relates to web design. It is the act of differentiating between two website visitors in order to provide specialised content to each. Most people use cloaking for getting a high listing in search engines, without modifying their existing content. Cloaking is a form of the doorway page (web pages that are created for spamdexing) technique.

Different cloaking scripts and services work differently, most determine how to handle traffic by analysing the IP address of the visitor. They then compare that particular address with a list of known “spiders” (search engine programs that index web pages). Some cloaking scripts will redirect the spider to an optimised web page. Some of those allow the spider to recognise that it’s been redirected. Other cloaking scripts only redirect human visitors. Generally, humans have fewer problems with redirection.

There is nothing essentially illegal about cloaking. Cloaking itself is not illegal, but what the person does with the technique may be illegal. To affiliate or to adopt cloaking, there are many software in the market that would allow you to protect and hide your affiliate links. Affiliate cloaking will not only protect your affiliate commissions, but also improve traffic on your affiliate links, and therefore overall conversions.

But still using a cloaker can get your website banned from search engines, unless you have followed certain precautions. So, it is advisable to make fair efforts to promote and get traffic to your sites; other unfair ways may benefit initially but may turn out be harmful in the long run.

As discussed before, during the series of new interface Webinars some important changes were discussed and highlighted. Click here to read PART I of Top Changes of the New Interface: Adwords.

Here are more of the points discussed in the Webinar.

Ads : Pending Review Status

Anytime you update new ads or make changes to the existing ads, those ads will automatically be submitted for review. However, an Ad with a pending review status would run on Google search pages but it would not run on the search partners or on content network placements until the ad is reviewed and approved.

Spreadsheet Editing : New Interface

This option is available for Ad Group Level. For switching into spreadsheet editing mode, navigate to the keywords tab of any ad group, then select Spreadsheet Edit under the More Actions menu.

Delete Keyword.

Click the checkbox next to the keyword and then select the Change status menu at the top of the table. You will find the option to delete.

Do you have any queries regarding Changes of the New Adwords Interface?

Click here to Ask anytime by typing “Adwords New Interface”.

Hello everyone…During the series of new interface Webinars some important changes were discussed and highlighted. So, I wanted to share the same with you with a little brief. This should help in managing things in a better way.

So here you go…

• Now you can view Destination URL’s for all of the keywords.

For this you need to customize your columns. Just go to Keywords tab, click Filters and views and select Customize Columns. Then turn on the column for Destination URL.

Here is the snapshot for your reference:

• Ad Scheduling, Frequency Capping & Ad Rotations

Go to Campaign Settings tab, there are a few sections labeled Advanced. At the very bottom of the page, you will find some additional advanced settings like ad scheduling, ad rotation settings, and frequency capping.

Click here to read PART II of Top Changes of the New Interface: Adwords.

Do you have any queries regarding Changes of the New Adwords Interface?

Click here to Ask anytime by typing “Adwords New Interface”.

Google has been running Webinars about the new Adwords interface for the last 2 months. The AdWords team discussed the changed made in the new interface and how to use the same to manage the advertising campaign efficiently.

Many advertisers joined this Webniar to learn about the new interface. These webniars were held on Wednesday, August 5 at 9:30 AM PDT, Thursday, August 20 at 9:30 AM PDT.

Here is the recorded Video of Adwords Webniar for the people could not attend this for your reference.

If you have any queries regarding New Adwords Interface, Click here and type “Adwords New Interface”.

Watch the video : http://www.youtube.com/watch?v=j9-ncKZYiIw

Hello Guys, I am sure you would know that Facebook, Myspace & Twitter are very popular social networks. However, many marketers make a common mistake that they think that all the social networks are same. Therefore, they do not prepare and follow a customized strategy and promote the campaign in all the networks with same style and approach.

Social networks utilize the sites Facebook, MySpace, Twitter and Linkedin in different ways depending on their age. Therefore, having same promotion strategy will not work. Here are the recent stats available for your reference.

Thus I would suggest to have customized strategy based on the stats given should be applied for all of advertising campaigns in Social Networks especially for the major ones.

For more information, Click here and type “Common Mistake, Social Networks” along with the website URL.

Friends…there has been major ups and downs in terms of visitors for some of the Social networking sites.

If you see closely, the big winner in the social networking area has been Twitter which jumped from the 22nd most visited social network at the start of 2008, to third most visited in January with a growth rate of 1,227%.

Flixster is also showing good results. However Bebo and Hi5 are going backwards… For more information Click here and type “The Big Mover”.

Are you not getting hits on your videos? Here are the secrets to find tips that will help in increasing hits on videos:

We could add more keywords in the videos so that they appear in searches

Through Social Book-marking and networking sites, we can promote our video links. We can link to all our social media profiles. Also, video links could be sent out to friends in a network or group.

We can use niche forums to promote videos. We can participate in forums with links to our Youtube videos. Links could also be added in the signature.

We can embed some simple HTML code in Blog posts, and the Blogger community will soon get to know about the videos. We can add blog posts with You tube videos and those posts could be digged/boomarked in sites like dig.com. This will bring relevant traffic to the site as well as increase hits on videos.

Create more social media profiles and have a link to video channel page. Links to video from social media profile pages. We have a few profile pages in social media/networking sites.

Optimizing the video to have the thumbnail you want users to see. Normally Google picks thumbnail by default.

Hits on videos could increase with the increase in the number of friends or followers in social networking sites.

More participation in Youtube: making friends, commenting on their videos, rating their videos, telling them we’ve rated their videos & getting them to do the same for you.

Do follow all the above strategies; you will definitely see a substantial increase. If you have any queries and know more in detail, click here and type “want to know more about video promotion and clicks” with the website URL.

Google recently introduced a way to define license to your images. This is new feature on Google Image Search explained by Peter Linsley.

Isn’t it really interesting guys???

You will be amazed to know that how Google can identify which license your images are released under!!!

This is done by using RDFa (Resource Description Framework - in - attributes) Markup.

Hear is a brief video explaining how to do this using RDFa markup.

Note: It would be much better if we add the license code to the Meta information.

Do you have any queries, click here and type “License Feature introduced by Google.

Google Presentation on Best Practices for Crawling & Indexing

Finally, Google has come up with a presentation on Best Practices for Crawling and Indexing. Although Google have discuss this a number of times, this presentation has key takeaways to consider.

Crawling and Indexing is the one central issue because new content is updated very frequently on the web. Of course, Google has limited resources & Googlebot crawl a % of the available content.

Are you facing indexing and crawling issues? Looking for help, click here and type “Google Presentation on Best Practices for Crawling & Indexing” along with the website URL.

Google team has been working on a secret project called “a Next Generation Architecture for Google’s web search”. Also known as “Under the hood” which means that only web developers and power searchers would be able to notice a few differences.

Google wants to actualize the idea of building up a Great Web Search Engine buy this Caffeine update. This update should improve the indexing speed, accuracy & comprehensiveness of the results.

Google is inviting you to visit the http://www2.sandbox.google.com/ and send the feedback on the differences found as compared to Current Search Results. Click the link “Dissatisfied Help us improve” and mention your feedback. Ensure to include the word caffeine.

For language or country specific feedback, use below mentioned query parameters manually at sandbox URL.

hl = language

gl = country code

Google Caffeine would change the rankings of your website in its Search Results. We would suggest trying out the searches for the terms which are important to you.

Are you facing indexing and crawling issues? Looking for help, click here and type “Google Caffeine: Google’s New Search Engine Index”.