Selecting the keywords to be targeted for your web site needs to be done really carefully when starting SEO for your site. Selecting keywords to be targeted for your site can prove really useful in making your business a success.

While selecting keywords to be targeted there are some points that need to be taken care of, and these are as follows:

• Searches: The keywords to be selected should be checked for the number of searches they have, the more the searches better it is.

• Long Tailed Keywords: Go for long tailed keywords as these can really help you reach your target market to bring more relevant traffic.

• Geo-Targeting: Make your keywords geo target keywords as this too helps in generating relevant traffic to your site and are easy to rank.

• Product Names: Include product names in the content, tile tags & meta tags. The traffic generated through these will be the most relevant.

• Large Number of Keywords: Try to target as much keywords as possible to generate a huge traffic to your web site.
• Google Analytics: Make use of Google analytics to choose the keywords to be targeted.

The above mentioned suggestions should be followed in order to fetch a huge traffic to your web site.

After launching an image search feature “Similar Images”, Google is now firing back at Bing with a brand new visual image search feature “Image Swirl”. Google Image Swirl should not to be confused with “Bing’s Visual Search” where image works by building groups or bunch of related images.

Here, when you search images for your search term, you get different bunch of small pictures. For example, when you search for apple and click one of the images appeared, it looks like this:

Google Image Swirl uses the same technology as “Similar Images” and “Picasa Face Recognition” to analyze images in groups and in hierarchies. Every image is analyzed as the best representative image in a particular group or cluster.

In the year 2009, “Google” grabbed the attention of SEO people by making a number of announcements, whether it was adding some new features or launching different new ways of search. Google was the king of SEO news for the whole year.

Continuing the same, Google’s Software Engineer Matt Cutts has given a hint that from the next year Google may consider page loading time as a ranking factor. In an interview given to WebPro news, Matt Cutts says, “Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast and I think a lot of people in 2010 are going to be thinking more about ‘how do I have my site be fast’”.

In the same series Google recently announced a Site Speed site, which provides webmasters with even more resources specifically aimed at speeding up their pages. Some of these tools come from Google itself while there are a number of tools Google points you to from other developers as well.

It is not yet clear how Google is going to implement site ranking based on site speed, if indeed there is such a plan but if you are serious about your site to perform better in search engines, and yet you haven’t given much thought to page loading time, it’s time to be serious about it.

For more information, visit Search Engine General or WebPro news.

SEO is a term full of innovations and new challenges, and SEO experts always introduce new tools to solve these challenges. There are many problems in SEO which demand the application of new, advanced tools. Now, SEOmoz is advising different tools to solve 30 SEO problems. SEOmoz is providing the information in two series; in its first addition it is talking about the tools they have provided.

For analyzing the web page they have provided the SEOmoz Toolbar, which includes mozRank, mozTrust and other Linkscape metrics in your browser to get quick and easy access to all the SEOmoz tools and other PRO resources.

Checking the ups and downs in rankings is also a time taking process. To solve this issue SEOmoz has provided Rank Tracker tool which retrieves search engine rankings for pages and keywords and stores them for easy comparison later. And for comparison of two sites and to check incoming/outgoing links of competitive sites SEOmoz has introduced Linkscape Tool and Link Intesect Tool.

Similarly, they are providing many other tools to overcome many other SEO related problems.

For more information visit 30 SEO Problems and their best Solutions.

Google has recently announced in its Webmaster Central Blog that it will now use RSS/Atom feeds to discover new webpages. RSS/Atom feeds have been very popular in recent years as a mechanism for content publication. Using feeds for discovery allows Google to get the new page index more quickly than conventional crawling methods. Google may use many potential sources to access updates from feeds including Reader, notification services, or direct crawls of feeds. How does it benefit? The answer is that this feature will make your site/blogs indexed even if you don’t submit a website sitemap to Google.

But the most important thing is that to use your RSS/Atom feeds for discovery, it’s important that crawling these files are not disallowed by your robots.txt (A robots.txt file restricts access to your site by search engine robots that crawl the web). So, now Google is indexing not only contents found on websites and blogs but also those contents that are syndicated from them through RSS/Atom feeds.

For more information, visit Google Discover New Websites or Official Google Blog.

Most of us have already heard about Google Custom Search, but still I’ll give you a brief introduction. Google Custom Search is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize Google Web Search queries and create customized search engines. It was launched on 10th May, 2006.

After three years of success Google Custom Search now has more than a million users serving many tens of millions of search queries daily and it is also now among the top two widgets available online, used by many small and big business entities. And to celebrate its third anniversary, Google has just included three new useful features of its Custom Search engine.

Custom Search Themes — Now with the ultra-configurable Element you can select from among a set of layouts and styles to use for your search results pages.  The themes are easily customizable and won’t lock you into the same uniform format.

Structured Custom Search — Google Custom Search results will now provide thumbnails and actions. You can now also restrict your search results according to these attributes based on the metadata that you provide. Custom metadata attributes and custom query restricts will make your searches truly structured.

Wikipedia Custom Search Skin — Google now puts search across all Wikipedia articles hence providing your users with highly contextual search results when searching within Wikipedia. You will get Google search across all Wikipedia articles as well as topical results based on the links on the Wikipedia article you are currently reading.

Many of these powerful Custom Search tools will help you get high-quality search quickly enabled on the websites.

For more information about these tools you can visit Google Custom Search Turns 3 or Google Official Blog.

The experimental Google Social Search service went live on 26th October, 2009 at the Web 2.0 Summit in San Francisco. Google Social Search helps you find relevant public web content from people in your social circle via your Google Account. For example, if you search for [New York], Google Social Search includes your friend’s blog on the results page under the heading “Results from people in your social circle for New York.” And it should be available for everyone to try by the end of the day.

Google Social Search is good news because you can now get additional search results whenever you query Google for information. Those additional results do not appear based on any algorithm or Google-biased data but it comes from your social graph, the people in your social circle that Google knows about. However for this, Google must know about your social circle. This is possible if you have added a Google Profile, or use Google Reader, or Google Chat.

With Google Social Search, you will be able to find relevant public content from your social circle easily; your social circle consists of contacts from Gmail and sites listed in your Google profile; you can improve your social search results by expanding your social circle by creating a Google profile and encouraging your friends to publish content online.

Google always tries to improve its web search. The search engine giant always introduces new user friendly tools. C ontinuing the trend, Google introduced two more useful features, Similar Images and Google News Timeline in April, 2009.

Google News Timeline feature on Google Labs organizes many different types of search results on a zoom able, graphical timeline, presenting search results from a wide range of sources.

Similar images first added as an optional feature in Google labs is now a permanent feature as Google Similar Images. You may not know that Google has made this move right after Gazopa (a similar images search engine) launched in private beta last year. Although, Gazopa has much better features when compared to Google Similar Images , but still Google has given a tough competition to Gazoopa to compete.

For further information please visit Google official blogs for Similar Images and Google News Timeline.

Tweeting via SMS has been an option that was available to many in different countries but not in India. Recently Twitter made an announcement that it has secured an SMS deal with one of the India’s largest mobile phone operators Bharti Airtel. The subscribers of Airtel can now text or message 140 characters via their mobile phone directly to the twitter.

This will further broaden the reach of Twitter as they will have access to millions of potential users. India has one of the largest base of mobile phone users which keeps on increasing day by day. Such kind of growth has the capacity to fuel excellent growth for twitter. This will further fuel the growth of Web 2.0 concept in India.

You might have heard of Amazon revolutionary E book reading device “ Kindle “. Kindle is an electronic e book reader that allows you to upload thousands of e book & take them anywhere for convenient reading.
Now Google has planned to enter this market & deliver e books to any device just with the help of a browser. The service will be know as Google Editions & will be launched around first half of 2010. Google is tying up with thousands of publishers & will feature around 500,000 e books. Books can also be bought through partner sites such as Barnes & Nobles. Amazon is also considered to be potential partner for Google but given the situation that they would prefer to sell their own title s for use on the Kindle, it would be interesting to know how they cope up with the Google.
However for consumers it seems pretty good news as they will have more option to chose from & this will definitely give a boost to e book market.