Google has recently announced a new type of conversion tracking through Adwords marketing campaign. This would make the conversion tracking more detailed and specific.

As stated by Google:

“We know different campaign goals often require different success metrics. If you want to drive online purchases, you probably look at the total number of sales, so if one person buys three items from your web site, you’d want to count three sales. But if you’re measuring leads, you may care more about unique leads, so if the same person fills out a lead form three times on your site, you’d want to count them only once.

To make it easier for you to manage campaigns with a variety of advertising goals, in the coming months we’re updating AdWords conversion tracking metrics in the new AdWords interface and other AdWords account management platforms (such as AdWords Editor and the AdWords API).”

This can be understood through an example: Let’s say a website is selling gardening supplies online and the webmaster has set up conversion tracking on his “Thank You page” and “Newsletter Subscription Confirmed” pages.

If a visitor clicks on the advertiser’s ad, buys something, then subscribes to his newsletter, the advertiser will see two many-per-click conversions (count each conversion that occurs after a click on ad), but just a single 1-per-click conversion (click leads to multiple conversions, counted only once) in his account. If the same customer returns to his site a few days later and buys a something again (but doesn’t click on one of his AdWords ads to get there), he’ll now see three many-per-click conversions, but his 1-per-click conversions will still remain at one.

By focusing on many-per-click conversions, advertisers will be able to more easily compare AdWords campaign performance with the performance of their other online advertising campaigns.