AdWords Trademark Policy Revision (UK and Ireland) –(Mainly relates to trademark infringement in keywords & ad copies)

Introduction: This update is about the way an advertiser needs to file a complain against trademark infringement in UK or Ireland. It has now been made inline with the policy in US & Canada.

Google team writes that they are changing their trademark complaint procedure in the UK and Ireland. This change may affect how they handle the trademark complaint advertisers currently have on file with Google.

If one has submitted a complaint letter requesting that Google prevents advertisers from using certain trademark terms anywhere in their ad text, Google will continue their efforts to support the request. However, since May 5, 2008, their trademark complaint investigations have no longer been resulting in Google monitoring or restricting keywords for ads served to users in the UK and Ireland. This will bring their procedure in line with the approach taken in the US and Canada.

One does not need to file a trademark complaint with Google again unless it is required to amend it based on the new guidelines.

Source URL:

http://www.ppcblog.co.uk/google-adwords/google-changing-trademark-policy-in-the-uk/

http://adwords.google.com/support/bin/answer.py?answer=92877&hl=en_US.

Comments: This is a good change brought in by Google in order to streamline their policy across all countries. Previously, the policy used to be different for US/Canada & UK/Ireland; however it would now be the same all across which would ensure standardization.