You will be amazed to know that MSN Local Listing can be done in few minutes.

For your reference, here are the steps:

Step 1 :

Signin in MSN with Live or hotmail ID

Step 2 :

Goto https://ssl.bing.com/listings/ListingCenter.aspx

Step 3 :

Fill here about you business

Click on “Check your Listing”

Note: Here you will have to pass throug 4 steps, after that your submission will to listed in MSN.

Step 4 : These Steps will be:

> Categories

> Review

> Submit

Now your Submission will b verified by the webmaster and would be published in few days.

You can drop a mail at sales@mosaic-service.com in case facing any problem with MSN listing.

Apart from Google local listing, now you can go for Yahoo local listing!

Do not wonder…here you can go through brief on that for your reference.

Step: 1

Signin in yahoo local with a yahoo ID

Step: 2

Go to http://listings.local.yahoo.com/csubmit/index.php

Step: 3

Fill here about you business

Step: 4

Click on “Submit Button”

Your Submission will be verified and would be published in few days!

Enjoy Local Listing in Yahoo.

You can drop a mail at sales@mosaic-service.com in case facing any problem with Yahoo listing.

In the current era, video communication, through Internet, is one of the most efficient means of reaching your prospective customers and promoting your products or services. In fact, video optimization over the web can get you whooping rise in your sales because visual marketing has the maximum capacity to influence and convince people. To have an effective video optimization, here are few suggestions:-

1. Use Keywords – Insert the most popular keywords in the file name of the video. Also, while tagging the videos, after uploading them on the video networks, use relevant keywords so as to make it easier for people to find your video.

2. Create Video Feed - Create RSS feeds of all videos in a collection; with each feed containing a different video in the enclosure field. Then go for optimizing the feeds using related keywords.

3. Increase Exposure – Host your videos not only on your website but reputed social networking portals like YouTube.

4. Create relevant video name and description – Create the video name and description fields using keywords that relate to the content of the video. Also try to make the title and description interesting and relevant so as to encourage viewers to click-through.

5. Create Google Video Sitemap - Create a video sitemap for the search engines. If you need any help on what to include in these sitemaps, you can contact Google Webmaster Central Blog at  http://googlewebmastercentral.blogspot. … emaps.html .

6. Optimize Landing Page - Optimize the landing page of your website and follow it with embedding the video in any of your web pages. Finally, use standard SEO techniques to optimize that webpage for the search engines. Use keywords that relate to the video on the page that contains the video.

7. Embed logo and URL in the video - Brand the video with your logo in the initial video splash screen, and include your website address at the bottom of the video to increase your brand exposure.

8. Leave them wanting for more - Every promotional video that you create should be a teaser and leave the audience asking for more. Engage the audience, but try to encourage the viewer to visit the website or view other videos to learn more.

9. Promote on the YouTube Feed - YouTube creates an RSS feed for every user account. In addition to manually creating an RSS feed, you can also use the YouTube feed to promote your videos. The formatting details for the YouTube video feeds can be found at  http://gdata.youtube.com/feeds/api/username/uploads (replace “username” in the url with your own YouTube account username).

10. Anchor Text – Anchor text, which is used to link to the videos, should be created using keywords which relate to the video.

11. Video Submission - Submit your video to all the video and video podcast websites. Here are a couple of resource sites you can start with:

a)  Podcast & Video Submissions at http://www.podcasting-tools.com/submit-podcasts.htm

b) 140 Places to Submit Your Video List at http://www.stephanmiller.com/my-link-li … ideo-list/

12. Views tracking and revision - Track and review the number of views that a video receives. It helps you gauge the strengths and flaws of your creation. For example, if you keep a track of whether the viewers watch the full video or not and subsequently, find that a substantial number of viewers are abandoning the video before completion, you can get the idea that your video is unduly long and could benefit from trimming.

14. Use social bookmarking - To draw additional attention to the videos, use social bookmarking. This will also help in receiving greater number of incoming links, which will, in turn, help improve search engine ranking.

Selecting the keywords to be targeted for your web site needs to be done really carefully when starting SEO for your site. Selecting keywords to be targeted for your site can prove really useful in making your business a success.

While selecting keywords to be targeted there are some points that need to be taken care of, and these are as follows:

• Searches: The keywords to be selected should be checked for the number of searches they have, the more the searches better it is.

• Long Tailed Keywords: Go for long tailed keywords as these can really help you reach your target market to bring more relevant traffic.

• Geo-Targeting: Make your keywords geo target keywords as this too helps in generating relevant traffic to your site and are easy to rank.

• Product Names: Include product names in the content, tile tags & meta tags. The traffic generated through these will be the most relevant.

• Large Number of Keywords: Try to target as much keywords as possible to generate a huge traffic to your web site.
• Google Analytics: Make use of Google analytics to choose the keywords to be targeted.

The above mentioned suggestions should be followed in order to fetch a huge traffic to your web site.

With various search engines like Google coming into picture, finding information has become a very easy task. All you have to do is enter your keyword and find a complete list of results from all over the web instantly. Ever wondered how does Google compile such huge data within few seconds? Its almost like searching a book with huge amount of data. Google follows three basic processes in delivering the desired search results for your query.

• Crawling
• Indexing
• Serving

Crawling: A large number of websites being created and updated regularly on the world wide web. Hence it becomes important for Google to keep a track and update them to its database. The job is performed by an automated web browser or crawler called the Googlebot. Its aim is to discover new and updated pages to be added to the Google index. Number of sites to be crawled and with what frequency is determined by a computer generated algorithm. The process is initiated by gathering a list of web pages from previous crawl process. Next thing Googlebot does is visit each of these web sites to detect new links, dead links and updated sites. The information is then added to the list of pages to be crawled for updating the Google index. The frequency of a Google crawl is determined by the relative importance of your site. A quality website with good content is likely to attract the crawler more frequently. The crawler uses two metrics to measure the importance of a web site. The first one is the number of links pointing to your website. Google doesn’t give importance to your website unless there are quality links pointing to it. The other factor is the number of pages present within your web site. The crawl rate increases with large and constantly growing sites.

Indexing: Once crawling is done the next step is to compile an index of all the words it sees with their location on each page. Pages provided by the Googlebot are stored in the index data base. The main aim of compiling this database is to provide rapid access to documents containing the user queries. To improve the search speed common words called the stop words ( the, in, is etc) and some punctuations are ignored. Also the indexer concerts the letters into lower case to improve performance.

Serving: Once a keyword is entered in the search box the Google’s query processor comes into action. The processor looks into the index for matching pages and returns the relevant results within a fraction of seconds. The relevancy with which these results are displayed depends upon a number of factors. One such important factor which is considered is the page rank. It is the measure of the importance Google gives to a particular page. This is determined by the number of external links pointing to your web site.

The whole process a search engine follows can be summed in three simple steps. Once a query is entered by the user it is sent to the index server by the web server. The index server then retrieves the stored documents matching the user query. The relevant search results are then presented to the user within a fraction of a second.

Cloaking is a black hat search engine optimisation (SEO) technique (means an iniquity technique) in which the content presented to the search engine spider is different from the user’s browser. Cloaking relates to web design. It is the act of differentiating between two website visitors in order to provide specialised content to each. Most people use cloaking for getting a high listing in search engines, without modifying their existing content. Cloaking is a form of the doorway page (web pages that are created for spamdexing) technique.

Different cloaking scripts and services work differently, most determine how to handle traffic by analysing the IP address of the visitor. They then compare that particular address with a list of known “spiders” (search engine programs that index web pages). Some cloaking scripts will redirect the spider to an optimised web page. Some of those allow the spider to recognise that it’s been redirected. Other cloaking scripts only redirect human visitors. Generally, humans have fewer problems with redirection.

There is nothing essentially illegal about cloaking. Cloaking itself is not illegal, but what the person does with the technique may be illegal. To affiliate or to adopt cloaking, there are many software in the market that would allow you to protect and hide your affiliate links. Affiliate cloaking will not only protect your affiliate commissions, but also improve traffic on your affiliate links, and therefore overall conversions.

But still using a cloaker can get your website banned from search engines, unless you have followed certain precautions. So, it is advisable to make fair efforts to promote and get traffic to your sites; other unfair ways may benefit initially but may turn out be harmful in the long run.

When we talk about promotion of a website over the web, it doesn’t mean just to make a website visible on the web, it means that people should know about it and also about the services you are providing. There are so many methods to make people aware of your website; one of them is Press Release.

A news release, media release, press release or press statement is a written or recorded communication directed towards the members of the media for the purpose of some announcements or claims which have news value. Generally, such news items are faxed or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and other networks for commercial press-release distribution. The news release is common in the field of public relations. A press release is generally inclined towards the objectives of the author. A press release is written in order to highlight an important event, program, or piece of information by an organization that briefly describes the who, what, where, when, why and how of the story.

Now, the question arises why we should use press release distribution when we are already using other SEO techniques like link building, blog writing, SEM, article submission, directory submission etc; for promotion. So here are some reasons for using press release distribution services:

1. Smooth Media Relations - By utilizing a decent press release distribution, businesses and individuals have the ability to send out one press release which will reach a wider audience including journalists and websites that cover that particular industry. This will immediately generate more publicity in the form of Google news rankings, media stories, product reviews, and links to the company’s web site which, consequently, helps in the integrity and sales.
2. Search Engines Recognization - Online press release distribution is an easy, fast and effective way to have a press release indexed on Internet news channels such as Google News, Yahoo News and RedTram. It means that the message is communicated directly to target markets that subscribe and read those news sites. Thus, this method generates more brand awareness, more traffic to the company’s website and a marked increase in sales.
3. SEO Benefits - One of the biggest advantages of online press release distribution is search engine optimization. Search engines always welcome optimized press releases and a rise in the website’s rankings will reflect that fact.

Most of the times, a press release submitted through a PR distribution will benefit from rankings in the top 10 spots on Google News within a few hours and delivers targeted visitors to the company’s web site for months after. The relationships and knowledge serve as the currency of PR and without them, the ability to connect stories, earn trust, and build exciting communities is implausible. I am providing you some interesting press release sites, hope you my found them useful:

• http://www.i-newswire.com/
• http://www.prlog.org/
• http://www.betanews.com/
• http://www.free-news-release.com/

Mosaic, a leading web promotion service provider and an expert in the field of Internet marketing and advertising has taken a giant leap, leaving all its competitors behind, by devising a unique methodology- Dartboard Optimisation Matrix (DOM) to facilitate the Search Engine Rankings (SEO) for its clients.

DOM is used to make the targeted traffic machine more effective in getting quality traffic and its conversion into sales. DOM is known for offering reliable and consistent results. The reason is simple: this technique is based on factors like dartboard keyword research, themed canonical implementation, and topical backlinking- all of which help in increasing the popularity of a web site in search engine rankings.

In this .com era, you would find literally every SEO company making a claim to give new wings to your business. Such SEO companies lure the clients by promising them top ranking and results that are practically impossible to achieve. However, the clients have now realised that these claims just don’t work in long term. This is where Mosaic extends a helping hand. You can sample this on your own by answering a simple question. How do you find information on the net? Simple: by keying in your query in the search engine. The search engine would then display the search results that are obtained by matching the exact words of your query with the text in your web site. This means that web sites which feature the exact words that you have entered, at appropriate places, will get better rankings and consequently better sales. Thus, the punch line is: to sell well you must rank well and to rank well you must match the words used in the searcher query.

But, have you ever realised that there can be infinite permutations and combinations of a single phrase. So, the success of your business not only depends on the merits of your product, but also on the linguistic skills of the user.

Mosaic helps you make your web site visible for a wide range of many permutations and combinations of searcher query words by using the DOM methodology. Its DOM is a proprietary methodology of concentric keyword identification and implementation of themed canonicals into a web site for insightful business optimisation. In simple words, DOM helps your business fetch good rankings across search engines for hundreds of relevant keywords and search phrases.

DOM is implemented in three steps on a web site. It begins by identifying concentric keywords. DOM aims to arrive at a set of keywords which describe the nature of the client’s business correctly. It makes sure that the keywords are catchy so that they are able to attract huge traffic. Also, DOM makes sure that the keywords are such which are relatively un-optimised for. DOM’s keyword selection strategy revolves around two central steps which are: theme determination and appropriate selection of words to represent those themes. For this, DOM first analyses the theme of the web site and then generates keywords which are in sync with the theme of the site. The finalisation of the keywords for any given site is done in DOM by generating the seed (theme or primary keywords) for the site and expanding the seed keywords into key-phrases by adding qualifiers.

Mosaic generates the seed words by understanding the business domain and the business model of its clients. Around 10-12 seed keywords are generated and qualifiers are added to these seed keywords using DOM. These qualifiers can be anything: location, sub-product, colour, part, or any activity. By utilising these qualifiers, the list of the seed keywords (somewhere around 20 to 30) is expanded. Typically, a sub theme key phrase is 2-3-4 word long. This set of 25 to 30 keywords is expanded using DOM to include singular-plural word combinations and various other combinations.

The ideal set of keywords/ key phrases to come up finally under DOM is around 70-100.This list also represents possible ways of looking for a particular web site on the search engines.

The keywords once finalised are ranked by understanding their relative popularity. Appropriate places are then searched to target the keywords. DOM then creates backlinks into this site structure. For achieving this, DOM mandates a monthly format for link creation instead of guaranteed links from sites with PR 4, 5, 6, 7, and so on. This backlinking methodology gets very lucrative results. Mosaic uses its DOM database of over 4000 confirmed links to get and execute reciprocal as well one way linking missions.

DOM thus ensures a well thought of site structure with proper keywords, making sure that the site is optimally integrated into the democratic structure of the World Wide Web. Last but not the least, benefit of site optimisation using DOM is that it gets you ranked on search engines with 100s of keywords thus boosting your online brand, revenues, traffic, and profitability.

Mosaic, one of the most renowned and reputed web promotion service provider aims at offering top quality Internet marketing and advertising services to its clients. Comprising a team of dedicated and experienced professionals, Mosaic is committed to achieve the objectives of its clients by working in close co-ordination with them so as to maximise their return on investment.

More than 80% of the web-site visitors come from the search engines. Search Engine is a program that digs into the vast ocean of Internet and retrieves the relevant information that you are looking for. So, if you want to be successful in the cyber space, it is imperative that you understand the algorithm of the search engines. Search Engine Optimisation (SEO) services can help your web site become a favourite with the search engines.

SEO is described as the method of inviting more traffic and improving the page ranking of the web site. SEO uses various techniques to improve the ranking of a web site in search engine results. One of the most important techniques is that of Link building.

The web is a mesh of links and Google thrives on crawling of links. Also, its PageRank (PR) is a measure of links. So, when developing a linking architecture for your site, you must keep in mind that there are two kinds of links:

• Internal links
• External links

An internal link is a hyperlink which allows you to link to another section on the same web page. It helps you scroll the page up or down to the desired location. This is helpful for the users as they can quickly jump to the information they are looking for.

External links are the links that reside on pages that do not belong to your domain. They are the community tools by which the online community votes for you by linking to you. The more the incoming links to your website the more popular you get.

A factor that you must take into cognizance while link building is that your linking process should focus on quality links and not quantity. So, it is the popularity of the linked web site that needs to be considered. Unless the web site you link your pages to is popular, you cannot gain the benefits of link building. On the contrary, if your web site has a decent PageRank, but is linked to a poorly ranked web site, you may witness a fall in your page ranking.

Second, the contents of the shared links matter a lot. Search engines distinguish spam links from organic links by verifying the contents in each. If they find that the contents of the linked web sites are similar, they accept them as organic links. Search engines do not allow link farming.

Here are certain points about internal links you must know about:

• Proper internal linking ensures that the web pages are accessible to search engines.
• It also ensures that the pages are indexed properly.
• Internal linking decides the PageRank flow within the website.

So, you may have as many incoming links to your web page as possible from outside resources or may be from good PR pages of your site. This will improve your website ranking.

Linking Attributes:

• It is always beneficial to have a text link rather than a Graphic link because in a text link you can use keywords as the text on which hyperlink is given. In effect, you can make your anchor tag keyword rich.
• Search engines not only look at how many people are linking to you, but also how important they themselves are. They not only look at the anchor tag but also the text surrounding it. So, it is a good practice to use keywords as the internal linking text.
• If you are using graphics for making links, make use of the ALT attribute. ALT attribute gives the information about the image and where it is going to provide the link.
• Another important aspect of the internal linking of your site is the sitemap. A sitemap is a page that contains links to every page on the site.

Internal linking architecture

There are three forms that can be assumed while planning the sites’ internal linking pattern.

Hierarchical: Under this form of Internal linking, all the pages of the website are connected to the home page and home page is individually connected to all the pages of the website. However, there is no linking between the pages of the website.

Looping: In this form of Internal linking, a loop is formed by linking the home page to the primary page and the primary page to the secondary page and so on till the last page. The last page is then connected to the home page.

Extensive inter linking: In this kind of Internal linking, each page is connected to each other in the website.

The kind of Internal linking you wish to use depends on the objectives you are trying to achieve in terms of PageRank optimisation, user navigation ease, and site theme. Two categories of internal links that should be guarded against are: broken links and dead links.

Broken links are the links that are in the web site but do not open a webpage when clicked. They show some error. Dead links, on the other hand, are the links that do not open a webpage when clicked and also do not show any error. So, careful planning with setting up the information flow will go a long way in optimising the PageRank of the site.

In addition to link building, it is also important that you design the navigation structure of your site in such a manner that visitors are able to locate information quickly. For this, you must ensure the following:

• Always link the logo on a web site to the homepage.
• Place navigation system on the left or the top, just below the header.
• Have consistent navigation throughout the web site.
• Make sure that your web site contains the menu.

There are three types of navigations: left, top and centre. Out of the three, left navigation is the most common type of navigation.

A well optimised page typically can deliver thousands of targeted visitors to your web site every month.

In Order to analyze the campaign’s performance more effectively, Google has made the search query report more comprehensive and detailed.

Search Query Performance Report is used to analyze the search queries that trigger ads on Google.

In the Search Query Performance report till yesterday, we may have noticed that some of our traffic was grouped under a line item called “other unique queries.” This line encompassed queries with very low volume, often occurring triggering our ad only one or two times. However, some advertisers found that a significant portion of their spend was grouped under this heading, which made it difficult to manage keyword variations.

As stated by Google:

“Starting today, the Search Query Performance report will show all queries that resulted in a click, where the user has not specifically blocked their referrer URL. In other words, this includes all queries that you would see in your server logs or if you use a tool like Google Analytics. In requiring that the referrer URL be present, we are upholding our commitment to user privacy.”

As a result of this update, we can see longer lists of queries in our Search Query Performance reports, most of that will have very low traffic. We can analyze this data and take our decisions on keyword variations accordingly.

Google Recently Announced that

”We are excited to be able to make this update and believe that it will help make the Search Query Performance report even more useful. To learn more about running Search Query Performance reports, you can visit our AdWords help center.”