Archive for the ‘SMO Posts’ Category

Secrets to Increase Hits On Videos?

Posted by Mosaic On August - 24 - 2009
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Are you not getting hits on your videos? Here are the secrets to find tips that will help in increasing hits on videos:

We could add more keywords in the videos so that they appear in searches

Through Social Book-marking and networking sites, we can promote our video links. We can link to all our social media profiles. Also, video links could be sent out to friends in a network or group.

We can use niche forums to promote videos. We can participate in forums with links to our Youtube videos. Links could also be added in the signature.

We can embed some simple HTML code in Blog posts, and the Blogger community will soon get to know about the videos. We can add blog posts with You tube videos and those posts could be digged/boomarked in sites like dig.com. This will bring relevant traffic to the site as well as increase hits on videos.

Create more social media profiles and have a link to video channel page. Links to video from social media profile pages. We have a few profile pages in social media/networking sites.

Optimizing the video to have the thumbnail you want users to see. Normally Google picks thumbnail by default.

Hits on videos could increase with the increase in the number of friends or followers in social networking sites.

More participation in Youtube: making friends, commenting on their videos, rating their videos, telling them we’ve rated their videos & getting them to do the same for you.

Do follow all the above strategies; you will definitely see a substantial increase. If you have any queries and know more in detail, click here and type “want to know more about video promotion and clicks” with the website URL.

Twitter Marketing Strategy

Posted by Mosaic On July - 24 - 2009
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twitter_iconUsing the Twitter marketing can be very effective for businesses looking to gain traffic through social media optimization/marketing. Social Media marketing can bring loads of traffic when used in the proper ways. Websites such as Youtube, Facebook, MySpace and now Twitter bring great amounts of traffic. Twitter is becoming a huge social media site that can be very well utilized as internet marketing tool and can be used to drive traffic to the websites.

It is essential for online marketers to stay up to date on the strategies that are efficient and effective in promoting the products or websites, and Twitter is one of the upcoming methods. It is important to first acquire the basic knowledge of Twitter community before going ahead with marketing on Twitter and other social networking sites. The very first step in planning a Twitter marketing strategy is to understand all that we can by first experiencing Twitter and setting up a demo account and starting to participate in the community.

Once the basics are acquired than a more descriptive plan on how we can set up specific Twitter marketing strategies can be completed. One strategy that can be tried by a Twitter marketing beginner is to join groups which are related to the niche we wish to promote. This will attract more specific followers. First of all, we need a build relationship with followers before actually offering anything through Twitter account.

Twitter For Search Engine Promotion

Posted by Mosaic On July - 24 - 2009
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follow-twitter-seoIt is now possible for search engine marketers to use Twitter for search engine promotion. Online Marketers can actually use Twitter marketing to get on the Google first page very quickly.

There have been many instances where I have seen a Twitter account ranking on the first page of Google for both competitive and long tail keywords. Also, this is a fact that Twitter’s links are no followed and a result they are practically useless for link building purpose. However, the account can be ranked on the first page of Google. Followings are the steps to harness Twitter for SEO:

  1. Extensive use of keywords/key-phrases in Tweets.
  2. Creation of backlinks and social book-marking to Twitter account.

Google Is Planning To Buy Twitter?

Posted by Mosaic On July - 24 - 2009
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google-twitterThere have been many rumors for quite a long time that Google is planning to buy Twitter. The founder of Twitter, Biz Stone and Evan Williams has recently announced that they do not have any such intention to sell the company at this point of time. To operate its business successfully, Google has opened over 40 official Twitter accounts in order to help visitors get all the news about company’s products and services.

Followings are the Twitter Accounts Created by Google:
twitter.com/Google–Google’scentral account
twitter.com/Blogger – Bloggeraccounts
twitter.com/GoogleCalendar–Tips and update for users using Google products
twitter.com/GoogleImages - news, tips, tricks on Google’s visual image search
twitter.com/GoogleNews–Updates on Google News
twitter.com/GoogleReader–Updates from Google’s feed reader team
twitter.com/iGoogle - News from Google’s personalized homepage
twitter.com/GoogleStudents–Google news of student’s interests
twitter.com/YouTube - YouTube
twitter.com/YouTubeES - Espanol
twitter.com/GoogleAtWork–IT Solutions

Geo-related
twitter.com/SketchUp - SketchUp news
twitter.com/3DWH - 3D Warehouse of SketchUp
twitter.com/Modelyourtown–Building 3D figures
twitter.com/EarthOutreach–Tools such as earth and maps for NGOs
twitter.com/GoogleMaps - Help
twitter.com/GoogleSkyMap– OS Application - Android

Ads-related
twitter.com/AdSense – AdSense users
twitter.com/AdWordsHelper–Adwords help
twitter.com/AdWordsProSarah - AdWords Help Forum
twitter.com/GoogleAnalytics - websiteseffectiveness insights
twitter.com/GoogleAdBuilder–how to build display ads
twitter.com/GoogleRetail–To help Google retail advertisers
twitter.com/TechnologyUK–Tech Advertisers of U.K
twitter.com/InsideAdWordsDE– Adwords for German customers
twitter.com/GoogleAgencyDE–Help for German ad agencies
twitter.com/AdSensePT - language publishers for Portuguese
twitter.com/AdWordsRussia–Russian Adwords news & tips
twitter.com/DentroDeAdWords - AdWords Spanish update
twitter.com/AdWordsAPI–API tactics

Developer & technical
twitter.com/GoogleResearch–Tips fromresearch scientists
twitter.com/GoogleWMC–Information for Google Webmaster Central
twitter.com/GoogleCode - Google developer products
twitter.com/GoogleData - standard protocol for reading and writing web data
twitter.com/app_engine - Google infrastructure to run web app.
twitter.com/DataLiberation - import/export data
twitter.com/GoogleMapsAPI–How to useGoogle Maps embedded in websites
twitter.com/GoogleIO - Google’s annual developer event

Culture, People
twitter.com/googletalks - notes from Google speaker series
twitter.com/googlejobs–from Google recruiters

Country or Region
twitter.com/googlearabia–from Google Arabia Blog
twitter.com/googledownunder–About Google in Australia & New Zealand
twitter.com/GoogleDE – From Google Germany
twitter.com/GoogleLatAm–Google in Latin America(en Espanol)
twitter.com/GooglePolicyIt - Google policy issues in Italy

Again, “if you can’t beat them, join them” seems to be the mantra here, and join them they did in a big way.

Social Networking And Profile Building – Know Your Facts

Posted by Mosaic On June - 22 - 2009
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social_networkingPeople have a tendency to connect with others at a personal level and this is as much true for a business initiative as when you are just wanting to portray a image. The idea is to build up a dynamic relationship with others as brands are quite a bit more than just logos and commercials. Brands are the way people perceive a person, a product, or a service, and are always built on trust and credibility.

A brand that is successful encourages interaction with users and the experiences go a long way in making its products and services better and more suited to the users’ needs. The relationship can be strong if it is based on trust; however, the businesses have to make themselves known before they can be trusted. One could also say the same for social networking. This concept is gaining in importance with many people shifting to online communication from face to face communication.

Search the Internet and you would be able to find many social networking sites. The best strategy for you would be to focus on the ones that go with your niche.

Create a blog:

You could set up a blog to enhance your online presence. The blogs are generally search engine friendly and there is rapid indexing of content. The easiest way to start a blog is to sign up for a free account on Blogger, WordPress, or TypePad. Once this is done, you can start blogging on any subject that interests you. People – going through your blog – can know more about you and your company and that too at a personal level.

Another concept that needs to be mentioned in this context is that of “micro blogging.” The users can send brief updates; they can set the profiles in such a manner that the blogs would be viewed by everyone or a restricted group. You can find this feature in Facebook and Linkedin as status updates and make the most of the same.

Create social networking accounts:

Another great idea is creating your profiles in social networking sites such as Linkedin. In this community for professional and business users, your credentials would be shared in a resume format. You can put up blog content on your personal profile page; and any changes that you make would be posted automatically.

And if the purpose is to connect with family and friends, the best option would be to create a Facebook account. You can display your photos and interact personally with friends, family members, and contacts.

In both Linkedin and Facebook, there is a “groups” function using which you can create sub communities of your choice. You can create a group with colleagues from work. You can also create special activity groups or hobby groups and develop bonds with other like-minded individuals. When such groups are created, there is a lot of networking that takes place, and people having similar likes and dislikes come together.

Grow social media.

You might be wondering about the specific steps to be followed while you are trying to build up a social media profile. The steps are as follows:

1. Registering your account: You would need a user name, an email address, and a password to register with a social networking site. You can keep the same user name and email across the different social media sites; this way, people who are already connected with you in a particular site would not find it problematic to access you in any other. While creating a business profile, you can use the name of your company. You can use your real name while you are creating a personal profile.

2.Key in the correct information – You can enter the right information as privacy is a priority in many of these social media sites. You can change your settings according to your needs and preferences. It is up to you whether you want to disclose certain information about you in the community.

3. Add the people you know – Once you have registered and keyed in some personal details, it is time to search for family and friends and add them to your network.

4. Search for new friends – You can make the maximum use of your newly created profile to search for new friends online. There could be someone you want to know more about; in such a scenario, you can always try and get him or her to be in your friend list. You can use one of your existing connections to get introduced to this person. You can be a part of some special groups as well, after the group administrator approves your request to join the group.

5. Participate and share – You can make the most of the status update feature to receive updates on contacts and friends. You can converse with them and add comments to their photos and other uploads. In professional communities, your comments need to reflect your experience and expertise to make the maximum impact. This way, you can leave a lasting impression and optimise your social profiles.

Developing A Social Media Strategy – Some Pointers

Posted by Mosaic On June - 22 - 2009
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2564895_medSocial media is gaining in popularity in recent times, with many brands, companies, and organizations making the most of this new and innovative concept. Many organizations are becoming more mature in the way they are treating social media. The initial euphoria is over and companies are done with just creating a Facebook page. As of now, companies are more into implementing the right kind of communications strategies in social media. They are using this new channel to reach out to their audiences more effectively and efficiently.

People into social media planning for organizations need to be prepared for challenges that lie ahead though. They have to get out of their traditional corporate mindsets and think more creatively. It is not just identifying the target audience and convincing them into buying some products or services. Such a conventional approach in social media would most likely back fire and antagonize every body.

One has to understand that people today are depending on the online communities and social networks to know more about products and services that they are planning to buy. They are wary of “corporate messaging” and are looking for alternative sources of information. The trusted third party information is being preferred over anything else.

A successful social media strategy should be based on certain parameters of conversation rather than a sales pitch. You would need to find your way into conversations that would be beneficial for your business interests. To develop parameters on which your conversations would be based, you would need to answer some questions. Some of these questions are listed below:

  • Who are the people you would like talking to?
  • What are the topics they are looking for?
  • When is the appropriate time to join in the conversation ?
  • What do you need to do to express your views without being too promotional?
  • What are the ways to earn their trust?
  • When can you turn the conversation towards your products or services?
  • How can you retain the confidence of the group?

You need to find answers to these queries and this can be done only after being a part of certain communities and conversations in the social networking environment. However, it would be in your interests to think ahead so that when the time comes to answer the same, you are better prepared than your competitors. The answer to these queries are at the core of a successful social media strategy.

The Power Of The Web And Social Media Optimization

Posted by Mosaic On June - 19 - 2009
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2419112253_e1ac2eda3eThe revolutionary developments in IT (Information and Technology) sector and the increasing use of the Internet has changed our lives irrevocably and for the better. More and more people today are using this medium to connect, communicate, assess information, and be in the know of things.

Most of us are glued to the Internet – in our homes as well as work areas – and are spending a considerable part of our time surfing the Internet. However, there remains some doubt as to whether we are aware of the true power of this medium.

The utility value of the Internet is being recognised at various levels and the concept of active participation over the web is being streamlined to suit myriad needs. Web 2.0 sites act as platform and enable interaction amongst the people visiting these sites. People can express their views and opinions on different topics; their experiences, anecdotes, and shared knowledge can create some very informative content for the web. The best part about the web 2.0 sites is that the content is not boring and monotonous; on the contrary the content is informal and scores high over what is there in other sites.

The web 2.0 sites play a vital role in social networking and can go a long way to eliminate cultural and regional barriers. Visitors to these sites can interact across communities and discuss the common issues that are effecting them. The subject of discussion can be as varied as the next football world cup to the latest developments on the political front in any particular region.

The best part about these web sites is that they can be used for developing businesses as well. Business owners can use the web 2.0 sites to promote their products and services and hope to accrue significant profits. At the present moment, there is a lot of awareness about these networking sites. More and more people are opening up to this idea of web 2.0 sites and using them to make the most of all their online activities and endeavours.

Indexing Links in Tweets

Posted by Mosaic On May - 26 - 2009
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about_tweetnetworking_twitter

Twitter is planning to make their search better to create a better user experience. They are mainly looking to change the indexing pattern and criteria of indexing in tweets. They are actually looking forward to index links in tweets.

Currently search engines can’t crawl back-links on tweets. Twitter is now planning to make the search engines to crawl the links too along with text in the tweets. So that people can get real time twitter results in the search engines too. Especially it gives users better search experience to those who are looking for timely content.

Hootsuite – Analyze your Twitter’s profile

Posted by Mosaic On May - 26 - 2009
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twitterWith the booming Social media, Social sites are increasing day by day. However only few sites can stand in front of the world. Twitter is a nice social site which is recently made a mark in the web and also competing against the good and reputed social sites like Digg, Facebook, Myspace etc…

There is a Great tool called - Hootsuitefor Twitter analytics. This tool provides useful information on tweets, different profiles, interesting comparisons, online trends and many other interesting and useful details.

Look at the example below:

By observing the above stats we can draw some useful conclusions like received 122 clicks in a single day for the posted 10 URLs just by 40 followers only.

Now Twitter is available on Google Friends Connect

Posted by Mosaic On May - 26 - 2009
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googletwitter

Recently Twitter has announced its integration with Google Friends Connect. Now Twitter can be accessed through Google’s friend’s network. This means you and your twitter network can stay connected no matter where you are on the web.

If someone join friends connect site, he can choose to use his twitter profile, discover people he follows on twitter and quickly tweet if finds any cool website.

This integration with Twitter is an example of how they want to continue improving Friend Connect, extending the open social web and bringing social features to more places on the web.