Google is becoming quite strict these days regarding the techniques that are being used by various websites in order to promote them on web. Various websites are adopting spammy techniques to gain rankings. In this post we will discuss on how to gain trust level with Google to promote your site on web.

Trust is an important factor in Google’s Ranking Algorithm. Some websites get high rankings in Search Engines like Google even if they do not publish any content on the websites while others cannot get rankings even if they have optimized web page content.

Trust level plays a very important role in gaining high Google Rankings. Some websites manage to reach a very high trust level with Google. Google always discourage spam sites in search results. Therefore, it is always important to show Google that you are not a spammer and your site is real and you have designed the site to stay in business for longer period.

Following activities helps you in showing to Google’s algorithm that it can trust your website:

Source “ http://www.free-seo-news.com”

“Never participate in automated link programs. Aggressive link building is always considered as spamming technique by Google. Avoid getting all links with same link texts. Combination of Keywords must be used in order to do real link building for your website.”

My Comment: It is important not to get too many links for your website in a single day. Link should grow gradually for your site. This will look more natural to search engines and helps you in getting links from most trusted sites.

“Please ensure that your contact information is easily accessible by users. Mention the complete contact details and not just the email address. Your website must have privacy policy and terms and condition and both are linked from the site Map.”

My Comment: Some companies display only the email address at the contact page of the websites, this provides incomplete information. Users are not aware of the geographical location of the website. Displaying the complete information helps you in getting more targeted visitors.

“The age of domain plays an important role here. When you are starting a new business, prefer buying an old domain if suitable name is available. In case if old domain is not available with the suitable name, purchase a new domain for a renewal period of atleast 2-3 years to show Google that the domain you have purchased is not a throwaway domain and you have purchased this with an intention of staying long in business.”

My Comment: It is important to get your domain hosted with a reliable service provider. If required get the unique IP for your website. Get your sites hosted for longer period. Search engine gives more weight ages to the sites those are hosted for the longer period and also helps you in saving time spent with the service provider every year to get this renewed.

“Never get links from the paid sites. Google always consider Paid links as a spamming technique and an artificial way to promote your websites. Even if you do so in order to get rankings, you will end up loosing money.”

My Comment: Some of the website owners have a strong belief that getting the paid links at the high Page Rank websites helps you in gaining rankings and winning trusts with Google. But these are all artificial ways to promote your site on the web and Google is no longer considering this to be the fair practice.

If above factors are adopted, than it will be easier for you to gain Trust level with Google and hence helping you in getting high Google Rankings.