Nowadays, many business websites are dynamic means that their web pages are dynamically generated, pages that allow user interaction. Online shopping cart is one of the finest examples of dynamically generated web pages.
Therefore, it is necessary for search engine optimizers who have experience in doing SEO for a simple static websites to know about optimization strategies for a Dynamic Website!
Dynamic websites are those websites whose pages are usually built with a programming language such as ASP, PHP or JAVA.
Dynamic sites are database-driven, in such case the site content is stored in a database and then dynamic code “pulls” the content from that database.
It is very difficult to get dynamic web sites properly indexed by major search engines until they are professionally optimized.
Most search engines claim that they started indexing majority of dynamic web sites but still they are limited to a number of URLs. It is because the dynamic pages do not exist until a user actually goes through a query. Search engine spiders are generally not programmed to select any of query or variables.
In order to get your dynamic website indexed, just note down the following factors;
1. Use URL Rewriting Tools or Software -It is better to use these tools to convert a dynamic URL of your site to Static URL
2. Use CGI/Perl Scripts – CGI/Perl scripts is one of the easiest ways to get the dynamic sites indexed, here, Script Name is variable that contains the complete URL address.
When you will use CGI/Perl scripts, the query part of your dynamic URL is assigned a variable.
3. Manage your Web Servers-
Apache Server has a rewrite module that will enable you to turn URLs containing query strings into URLs that search engines can index. .
4. Link Static page to your dynamic Pages – Create a Static Page that is linked to all dynamic Pages. And then optimize static page for the search engine rankings.
If you are going to optimize a dynamic website in the above mentioned ways then you will not face any problem and you will surely have a great chance to grab top rankings on major search engines.
