In Order to analyze the campaign’s performance more effectively, Google has made the search query report more comprehensive and detailed.

Search Query Performance Report is used to analyze the search queries that trigger ads on Google.

In the Search Query Performance report till yesterday, we may have noticed that some of our traffic was grouped under a line item called “other unique queries.” This line encompassed queries with very low volume, often occurring triggering our ad only one or two times. However, some advertisers found that a significant portion of their spend was grouped under this heading, which made it difficult to manage keyword variations.

As stated by Google:

“Starting today, the Search Query Performance report will show all queries that resulted in a click, where the user has not specifically blocked their referrer URL. In other words, this includes all queries that you would see in your server logs or if you use a tool like Google Analytics. In requiring that the referrer URL be present, we are upholding our commitment to user privacy.”

As a result of this update, we can see longer lists of queries in our Search Query Performance reports, most of that will have very low traffic. We can analyze this data and take our decisions on keyword variations accordingly.

Google Recently Announced that

”We are excited to be able to make this update and believe that it will help make the Search Query Performance report even more useful. To learn more about running Search Query Performance reports, you can visit our AdWords help center.”