http://www.mosaic-service.com/blog Thu, 11 Feb 2010 11:59:37 +0000 http://wordpress.org/?v=2.7 en hourly 1 Artificial Linking Schemes http://www.mosaic-service.com/blog/artificial-linking-schemes/ http://www.mosaic-service.com/blog/artificial-linking-schemes/#comments Tue, 02 Feb 2010 11:58:41 +0000 Mosaic http://www.mosaic-service.com/blog/?p=1036 Getting irrelevant links for your websites by paying companies is not recommended. Avoid SEOs that promise hundreds of links to your site. One QUALITY link is worth a thousand ARTIFICIAL links. In fact, participating in these schemes can even cause your website to be removed by a search engine. WHY? Just think of it this ways- If a user searches for ‘hotels in Hong Kong’ and discovers your website that sells watches, wouldn’t that sabotage the image of the search engine? All that a search engine has to do is, return RELEVANT CONTENT on searches and these useless multiple links would affect their that very service.

]]> http://www.mosaic-service.com/blog/artificial-linking-schemes/feed/ Google’s Web Authoring Statistics http://www.mosaic-service.com/blog/googles-web-authoring-statistics/ http://www.mosaic-service.com/blog/googles-web-authoring-statistics/#comments Tue, 02 Feb 2010 11:49:43 +0000 Mosaic http://www.mosaic-service.com/blog/?p=1033 This report noted that many websites do not follow best practice coding standards. While a normal web browser is lenient on technical errors, a search engine browser (automated system) is not, and your website may be altogether invisible to major search engines. See http://code.google.com/webstats/index.html for further details. You can validate your website free-of-cost at http://validator.w3.org/

]]> http://www.mosaic-service.com/blog/googles-web-authoring-statistics/feed/ Monitor Your Brand Online Via RSS http://www.mosaic-service.com/blog/monitor-your-brand-online-via-rss/ http://www.mosaic-service.com/blog/monitor-your-brand-online-via-rss/#comments Thu, 28 Jan 2010 11:18:25 +0000 Mosaic http://www.mosaic-service.com/blog/?p=1019 Gifted to us by some of the online services, RSS feeds have proved to be just as beneficial as they were expected to. With them at our disposal, web monitoring, for the mentions of your brand, your competition or your key execs has become a cake walk.

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I use Google Reader for RSS. Here are some of the searches I’ve set up to scan Blogosphere, The News Wires, Technorati, and Twitter:

]]> http://www.mosaic-service.com/blog/monitor-your-brand-online-via-rss/feed/ MSN Local Listing http://www.mosaic-service.com/blog/msn-local-listing/ http://www.mosaic-service.com/blog/msn-local-listing/#comments Wed, 20 Jan 2010 12:44:55 +0000 Mosaic http://www.mosaic-service.com/blog/?p=982

You will be amazed to know that MSN Local Listing can be done in few minutes.

For your reference, here are the steps:

Step 1 :

Signin in MSN with Live or hotmail ID

Step 2 :

Goto https://ssl.bing.com/listings/ListingCenter.aspx

Step 3 :

Fill here about you business

Click on “Check your Listing”5

Note: Here you will have to pass throug 4 steps, after that your submission will to listed in MSN.

Step 4 : These Steps will be:

> Categories

> Review

> Submit

Now your Submission will b verified by the webmaster and would be published in few days.

You can drop a mail at sales@mosaic-service.com in case facing any problem with MSN listing.

]]> http://www.mosaic-service.com/blog/msn-local-listing/feed/ YouTube with a URL Shortener, just for You http://www.mosaic-service.com/blog/youtube-with-a-url-shortener-just-for-you/ http://www.mosaic-service.com/blog/youtube-with-a-url-shortener-just-for-you/#comments Wed, 20 Jan 2010 05:02:59 +0000 Mosaic http://www.mosaic-service.com/blog/?p=961 When Twitter, Facebook, Google and other reputed social networking websites implemented their own URL shorteners for sharing links, how could YouTube, whose videos are amongst the most shared videos on Facebook and Twitter, stay behind? It has joined the league with its own YouTube URL shortener.

So now if you don’t want to take a risk clicking on links of videos of unknown websites, with YouTube’s URL shortener, at least you can distinguish the links of YouTube videos from the rest.

Of course, that’s beside another benefit of saving you some precious character count, which is, almost necessary, if you’re sharing video links on Twitter.

To use this feature (YouTube URL Shortener), you must first activate the Auto Share feature on your YouTube account. This will link your account to Twitter and Google Reader and help you get any YouTube video shared with your social networking site as soon as you mark it as favorite. The link will contain the shortened version of the video’s You Tube URL.

Alternatively, you can use You Tube’s URL shortener manually by replacing the part of a YouTube video’s URL that says – “http://www.youtube.com/watch?v=” with “http://youtu.be/”.

So for example I have this video URL -

“http://www.youtube.com/watch?v=o7__F5boLIk”

and I replace it simply with

“http://youtu.be/o7__F5boLIk“, the link is good to go.

]]> http://www.mosaic-service.com/blog/youtube-with-a-url-shortener-just-for-you/feed/ Yahoo Local Listing http://www.mosaic-service.com/blog/yahoo-local-listing/ http://www.mosaic-service.com/blog/yahoo-local-listing/#comments Wed, 20 Jan 2010 04:29:58 +0000 Mosaic http://www.mosaic-service.com/blog/?p=944 Apart from Google local listing, now you can go for Yahoo local listing!

Do not wonder…here you can go through brief on that for your reference.

Step: 1

Signin in yahoo local with a yahoo ID

Step: 2

Go to http://listings.local.yahoo.com/csubmit/index.php

Step: 3

yahoo4

Fill here about you business

Step: 4

Click on “Submit Button”

Your Submission will be verified and would be published in few days!

Enjoy Local Listing in Yahoo.

You can drop a mail at sales@mosaic-service.com in case facing any problem with Yahoo listing.

]]> http://www.mosaic-service.com/blog/yahoo-local-listing/feed/ Yahoo! The engine is refueled! http://www.mosaic-service.com/blog/yahoo-the-engine-is-refueled/ http://www.mosaic-service.com/blog/yahoo-the-engine-is-refueled/#comments Sat, 16 Jan 2010 11:11:53 +0000 Mosaic http://www.mosaic-service.com/blog/?p=1012 We took a look at “Market Share” of the three big search engines and saw some interesting trends.

A few notes on the data:

  • The benchmark we used was advertising expense; not impressions of traffic volume.
  • We looked at Paid Search only, not content or banner deals.
  • We studied only the advertising network, not strictly the engine’s domain.
  • Our systems are engine agnostic: Our clients do not set engine budgets; with most of them having no budget at all. Based strictly on, where traffic can be purchased within efficiency tolerances, they allow money to flow.

Given that understanding, here’s what we saw over the past 15 months:

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Three observations instantly catch our attention:

  • It appears that since last August, Yahoo! has regained some ground.
  • Google seemed to get a far larger holiday kick than the others.
  • Even with its cash back offers and willingness to buy Market Share from Google, MSN failed to make its presence felt. I’m sure others saw Google ads for Live Search on high traffic KW, yes?

While the last two observations are not that surprising, the first one has definitely pushed us to keep a constant track on further developments. It’s probably going to be a story with lots of sudden twists and turns.

]]> http://www.mosaic-service.com/blog/yahoo-the-engine-is-refueled/feed/ Recovery rays on the Distant Horizon but it’s not completely dark either http://www.mosaic-service.com/blog/social-networks-for-leveraging-brands/ http://www.mosaic-service.com/blog/social-networks-for-leveraging-brands/#comments Sat, 16 Jan 2010 10:45:20 +0000 Mosaic http://www.mosaic-service.com/blog/?p=1008 While many of us are still gloomy about the downward graph, I am in quite an upbeat mood because of the encouraging signs reflected by comparative analysis. The client numbers were surely bad in April but if you compare them with those of February and March, the numbers were, after all, not that awful. For me, it is definitely an encouraging sign. There are quite a few more signs, which, now I am putting forward to get you in the same upbeat mood too. They are:

    • Conversion Rates seem to have rebounded: Where Q1 saw median CR across our clients 5% below the previous year, so far in April CR is actually up YoY by 3%.
    • Average Order Value seems to have stabilized: Consistent on the downward graph of 5%, as was the case in Q1. It is not falling lower. So be happy.
    • Downfall of competitive PPC Sales slowed down: While the PPC sales were down more than 20% in Q1, so far, in April, the median has moved in the right direction getting restricted at 17%.

However I am not hopelessly positive. I do know there are some discouraging signs as well; some of them being:

      • Costs are only down 13% Year over Year in April, where they matched sales at over 20% down in Q1. Retailers are pushing the gas harder to try to drive the top line.
      • Brand Sales are still way off: nearly 30% down Year over Year. This is a combination of general traffic volume decline, heavy consumer use of coupons through affiliates and email promos, and in some cases pull back in other offline media channels that drive folks to the web.

Actually, according to me, retailers still face a sizeable drop in the number of consumers shopping, but those who are in the marketplace do not hesitate to spend big bucks. So we need to be neither too positive nor too negative. Adopt the middle path and keep going on.

]]> http://www.mosaic-service.com/blog/social-networks-for-leveraging-brands/feed/ Social networks for leveraging brands http://www.mosaic-service.com/blog/recovery-rays-on-the-distant-horizon-but-its-not-completely-dark-either/ http://www.mosaic-service.com/blog/recovery-rays-on-the-distant-horizon-but-its-not-completely-dark-either/#comments Thu, 14 Jan 2010 10:17:05 +0000 Mosaic http://www.mosaic-service.com/blog/?p=1003 As opposed to traditional online advertising, which involves a lot of money, social media optimization, has literally marked the beginning of an era which involves free-of-cost online advertising and marketing. It integrates brands with social networking websites which offer extended visibility to the brands, inside their networks, free-of-cost. And then they enable their users to directly interact with brands. In the long run, this situation is definitely going to re-structure the field of PR and market communications as communicating to a “disperse crowd” is a huge difference from directly getting in touch with one’s customers.

]]> http://www.mosaic-service.com/blog/recovery-rays-on-the-distant-horizon-but-its-not-completely-dark-either/feed/ Social Media Optimization strategies http://www.mosaic-service.com/blog/social-media-optimization-strategies/ http://www.mosaic-service.com/blog/social-media-optimization-strategies/#comments Thu, 14 Jan 2010 10:01:51 +0000 Mosaic http://www.mosaic-service.com/blog/?p=1000 Although quite a popular Internet marketing tool now, social media campaigning still does not have a clear definition and well charted methods to achieve the goal of marketing. This is probably because the communities, targeted during SMO activities, are strongly dependent on the brand. For example, social media optimization for a mountain bike vendor differs a lot from SMO for a music label. However, there are still some basic questions, the answers of which, if you find before the initiation of your SMO campaign, can guide you, quite a bit with the whole process. They are:

  • Where do Internet users interested in my brand spend maximum time online?
  • Which placement possibilities do these communities offer?
  • Which type of media can be used to leverage brand awareness?
  • How much effort has to be put into daily routine? (There’s nothing worse than a “dead” profile)
]]> http://www.mosaic-service.com/blog/social-media-optimization-strategies/feed/