After launching an image search feature “Similar Images”, Google is now firing back at Bing with a brand new visual image search feature “Image Swirl”. Google Image Swirl should not to be confused with “Bing’s Visual Search” where image works by building groups or bunch of related images.

Here, when you search images for your search term, you get different bunch of small pictures. For example, when you search for apple and click one of the images appeared, it looks like this:

Google Image Swirl uses the same technology as “Similar Images” and “Picasa Face Recognition” to analyze images in groups and in hierarchies. Every image is analyzed as the best representative image in a particular group or cluster.