Introduction: This update has been announced by Google on December 9, 2008. It talks about running Sponsored ads on iphones & other mobile devices. One has the option of opting in & out of this through campaign settings options. This would not require any changes in the ad format or the way campaigns are structured. It is just about an additional platform that is being offered. Read below for details on the same:

Google has recently added a new option under campaign settings.

Under Networks and bidding, there’s a section entitled Device Platform that has two options:

• Desktop and laptop computers.
• IPhones and other mobile devices with full Internet browsers.

Google define full browsers as “those that can show standard HTML web pages and can support a user making a purchase from start to finish, including supporting any tracking or Analytics functionality on e-commerce pages”.

It is advised to note that this doesn’t include WAP browsers.

Source URL : http://www.sharewarepromotions.com/adwords/index.asp#e098

Comments: The issue with this new functionality is that it is enabled by default. In the true sense, not many of our customers are likely to search for goods via their iPhone. So the best thing would have been to allow the user to go & opt into this feature if required, rather than enabling it by default when a new campaign is set up.