After making it mandatory to have same top level domains in display & destination URL, Google is now about to ensure that advertisers do not use more than one domain name in ad copies of the same ad group.
Advertisers today are allowed to have an ad group with multiple domain names in each ad which include multiple display and destination URLs.
An example of the same as per PPC Hero is mentioned below:
Ad Group: Shoes
Ad text #1:
Title: Lot’s of shoes
Description: Nike shoes for sale.
Display URL: www.nike.com/womens
Destination URL: www.nike.comAd text #2:
Title: Lot’s of shoes
Description: Puma shoes for sale.
Display URL: www.puma.com/womens
Destination URL: www.puma.com
However, starting February 24th, 2009, Google Adwords will re-review all ads and disapprove any ads that contain multiple domain names like in the above example.
This is what Google has to say about the new change:
Starting February 24, 2009 each ad group in an AdWords account will only be allowed to contain ads that have the same display URL. It won’t be possible to create ads that have two or more different display URLs within a single ad group
Google also says that they would apply this policy to existing ad groups that contain multiple display URLs starting around April, 2009. So they are encouraging advertisers to update any accounts they might have that contain such ad groups and separate the ads into their own ad groups as soon as possible.
