The Adwords team has decided to stop investing its time & resources in the Print Ads domain for the simple reason that not many advertisers have benefited from this product. Google came up with the concept of running Print Ads for its US based customers in November, 2006 with the aim of diversifying its gamut of advertising platforms further. However, not many customers tried it. Out of the ones who did, just a handful could derive some benefit.

As per Google official blog, below is what the team has to say about doing away with this product:

“It is clear that the current Print Ads product is not the right solution, so we are freeing up those resources to try to come up with new and innovative online solutions that will have a meaningful impact for users, advertisers and publishers

They clarified that they will stop offering Print Ads from February 28. For advertisers who have already booked their campaigns, Google will place their ads through March 31, 2009.