Google is introducing new parameter to measure the performance of a display ad. Google named it Campaign Insights. It would provide reliable data about improvement in campaign brand awareness, active user’s interest for particular product or service. Campaign Insights will compares data from two group sets: a large group of who saw a particular ad, with an equivalent sized group that did not see the ad. It would then measures the difference in searches and visits to your website between the two groups. With this insight, you can establish how well your display ad campaign is working beyond just clicks. As of today, Campaign Insights is available across the Google Content Network for larger display ad campaigns in the US and UK.