Google has come up with a new idea in its Adwords ads, wherein it will be now possible to include associated images in a normal PPC ad. So far, the online marketing companies have been using the Google’s Content Network to run image based or banner PPC ads. With this new development, the PPC ads being displayed on Search Engine Result Pages will now display associated images. Earlier, Google had implemented video ads in Adwords several times. It is only that, this time, Google is experimenting with a new form.
To initiate this new technique, Google has already started some Adwords ads with associated images. These images can be viewed through a “Plus Box”, indicated by a plus symbol just under the usual Adwords ad title and description related to the word or phrase you have put for search. The plus symbol is accompanied by the words, “show products from”. On clicking the plus symbol, you will get all product listings related to the search word. Each product listing will display an associated image.
The images in Adwords, although an attractive feature, will consume a large space. If you click on any one of the product results to open it up, you will find that a single ad accompanied with an associated image is taking up the whole page. In other words, the entire visible part of the page will be consumed with a single ad.
There is one more variation to this concept of images in Adwords. The ad is also displayed on the right hand side. This is possible by pushing down other ads on the right hand side. Such an implementation may sound a better option for many, as it does not change the layout of the natural or free results. So, if you are looking for sponsored ads, this can be a great opportunity to advertise your brand or product using an associated image. However, there is another side of the whole story. The ad on the right hand side of the page, while pushing down other sponsored ads, may shift them on to the subsequent pages. This means, it is the time to gear yourself up for even more fierce competition in terms of bidding for keywords. The advertisers in order to retain their ads on the first page of the search results will start bidding higher for the relevant keywords. For them, even when their ads are opened and viewed by the online visitors will not make any difference. They will try to place their ad along with the relevant image on the first page itself, so that there is no chance of their ad being pushed down to the subsequent page.
The online marketers need to keep an eye on these latest trends being introduced by Google. The day is not far away when you may witness Google’s adventure with multimedia for search ads.
