Have you though about putting a Google Penalty plan in place? NO!! Then it is imperative that you get cracking at one. Yes!! Good, how is it working out for you all?

Google is now shifting its algorithm almost constantly and so guessing the SERPs is not easy any longer. The strategy of penalizing sites with paid links is also another trend to watch out for. You should be prepared to deal with a Google Penalty, even if you do not want one. The fact that your site is ranking well today and making significant revenue from relevant traffic being sent by Google should not stop you from creating an alternative plan of action when situations are not so conducive. Your site could be flagged down for some form of spam that you might not even be responsible for.

It is justifiable for Google to take stern actions as there are many players taking undue advantage of the system. On the one hand, we want more relevant results; on the other hand, we do things that could be termed as ethically wrong.

We should look beyond Google and find ways to drive relevant traffic to our sites even without Google. What are the other ways of delivering traffic to our site? We can

• Participate in forums: As business owners, we can put forward our views and ideas in forums. We can answer queries with our answers reflecting our expertise in the areas we are dealing in. This in turn would create a favorable impression on people and they would want to use our products or services. This way, we can generate business without actually trying to sell our products and services.
• Write articles: Writing articles is another great idea that can drive traffic. You can show off what you know and put things in perspective for your readers.
• Seek help: When you encounter any problem on the web, the best option can be to seek help from people who are aware of the technicalities involved. You can exchange notes and build up a rapport with the people who are helping you. Who knows, you could even use this new found relationship to get more links!!
• Speak out your mind – It is no use pretending to be someone that you are not. You could do well to speak out your mind in blogs, forums, e-mails, and articles.
• Make the most of your clients – Your clients are the ones who know most about you. You can get referrals from them and secure more business for yourself. Word of mouth promotion is a great way to increase your business.

The fact of the matter is that while Google is here to stay and is ultimate for delivering traffic to sites, the power of human relationships cannot be ignored altogether. The way you treat people would come back to you. Be good to them and they would be good for your businesses.