We all have heard about the great ‘G’, but the question arises

-is it actually that Great?
-do we actually need to depend upon Google for our businesses?
-What next after Google?
-……

We all would have participated in one or the other discussion on similar questions but did we find any answer?

What will happen if one fine day you wake up only to find that G crashed or some major update happened (which is getting very regular phenomenon these days), and as a result all your current rankings are gone and hence the traffic, leads and conversions. What next?

The solution to this is “Social Media”, which is getting increasingly popular these days due to its high visibility (more than SE’s) and capability to pull the targeted visitors to your website just like the search engines. But unlike SE’s, every Social Media website generally concentrates more on a specific theme (or so to say a community) rather than giving equal importance to all different themes. As an example, Sphinn.com caters to SEO community. So it is very important that you select the right SMO website(s) for maximum visibility and quality traffic for your website. Though you can still use other Social Media sites for added visibility or brand building, your target should not be traffic from those websites.

I will be discussing in detail about different Social Media website and the community/theme they target in my coming posts.