Mosaic, a leading web promotion service provider and an expert in the field of Internet marketing and advertising has taken a giant leap, leaving all its competitors behind, by devising a unique methodology- Dartboard Optimisation Matrix (DOM) to facilitate the Search Engine Rankings (SEO) for its clients.
DOM is used to make the targeted traffic machine more effective in getting quality traffic and its conversion into sales. DOM is known for offering reliable and consistent results. The reason is simple: this technique is based on factors like dartboard keyword research, themed canonical implementation, and topical backlinking- all of which help in increasing the popularity of a web site in search engine rankings.
In this .com era, you would find literally every SEO company making a claim to give new wings to your business. Such SEO companies lure the clients by promising them top ranking and results that are practically impossible to achieve. However, the clients have now realised that these claims just don’t work in long term. This is where Mosaic extends a helping hand. You can sample this on your own by answering a simple question. How do you find information on the net? Simple: by keying in your query in the search engine. The search engine would then display the search results that are obtained by matching the exact words of your query with the text in your web site. This means that web sites which feature the exact words that you have entered, at appropriate places, will get better rankings and consequently better sales. Thus, the punch line is: to sell well you must rank well and to rank well you must match the words used in the searcher query.
But, have you ever realised that there can be infinite permutations and combinations of a single phrase. So, the success of your business not only depends on the merits of your product, but also on the linguistic skills of the user.
Mosaic helps you make your web site visible for a wide range of many permutations and combinations of searcher query words by using the DOM methodology. Its DOM is a proprietary methodology of concentric keyword identification and implementation of themed canonicals into a web site for insightful business optimisation. In simple words, DOM helps your business fetch good rankings across search engines for hundreds of relevant keywords and search phrases.
DOM is implemented in three steps on a web site. It begins by identifying concentric keywords. DOM aims to arrive at a set of keywords which describe the nature of the client’s business correctly. It makes sure that the keywords are catchy so that they are able to attract huge traffic. Also, DOM makes sure that the keywords are such which are relatively un-optimised for. DOM’s keyword selection strategy revolves around two central steps which are: theme determination and appropriate selection of words to represent those themes. For this, DOM first analyses the theme of the web site and then generates keywords which are in sync with the theme of the site. The finalisation of the keywords for any given site is done in DOM by generating the seed (theme or primary keywords) for the site and expanding the seed keywords into key-phrases by adding qualifiers.
Mosaic generates the seed words by understanding the business domain and the business model of its clients. Around 10-12 seed keywords are generated and qualifiers are added to these seed keywords using DOM. These qualifiers can be anything: location, sub-product, colour, part, or any activity. By utilising these qualifiers, the list of the seed keywords (somewhere around 20 to 30) is expanded. Typically, a sub theme key phrase is 2-3-4 word long. This set of 25 to 30 keywords is expanded using DOM to include singular-plural word combinations and various other combinations.
The ideal set of keywords/ key phrases to come up finally under DOM is around 70-100.This list also represents possible ways of looking for a particular web site on the search engines.
The keywords once finalised are ranked by understanding their relative popularity. Appropriate places are then searched to target the keywords. DOM then creates backlinks into this site structure. For achieving this, DOM mandates a monthly format for link creation instead of guaranteed links from sites with PR 4, 5, 6, 7, and so on. This backlinking methodology gets very lucrative results. Mosaic uses its DOM database of over 4000 confirmed links to get and execute reciprocal as well one way linking missions.
DOM thus ensures a well thought of site structure with proper keywords, making sure that the site is optimally integrated into the democratic structure of the World Wide Web. Last but not the least, benefit of site optimisation using DOM is that it gets you ranked on search engines with 100s of keywords thus boosting your online brand, revenues, traffic, and profitability.
Mosaic, one of the most renowned and reputed web promotion service provider aims at offering top quality Internet marketing and advertising services to its clients. Comprising a team of dedicated and experienced professionals, Mosaic is committed to achieve the objectives of its clients by working in close co-ordination with them so as to maximise their return on investment.
