When we talk about promotion of a website over the web, it doesn’t mean just to make a website visible on the web, it means that people should know about it and also about the services you are providing. There are so many methods to make people aware of your website; one of them is Press Release.

A news release, media release, press release or press statement is a written or recorded communication directed towards the members of the media for the purpose of some announcements or claims which have news value. Generally, such news items are faxed or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and other networks for commercial press-release distribution. The news release is common in the field of public relations. A press release is generally inclined towards the objectives of the author. A press release is written in order to highlight an important event, program, or piece of information by an organization that briefly describes the who, what, where, when, why and how of the story.

Now, the question arises why we should use press release distribution when we are already using other SEO techniques like link building, blog writing, SEM, article submission, directory submission etc; for promotion. So here are some reasons for using press release distribution services:

1. Smooth Media Relations - By utilizing a decent press release distribution, businesses and individuals have the ability to send out one press release which will reach a wider audience including journalists and websites that cover that particular industry. This will immediately generate more publicity in the form of Google news rankings, media stories, product reviews, and links to the company’s web site which, consequently, helps in the integrity and sales.
2. Search Engines Recognization - Online press release distribution is an easy, fast and effective way to have a press release indexed on Internet news channels such as Google News, Yahoo News and RedTram. It means that the message is communicated directly to target markets that subscribe and read those news sites. Thus, this method generates more brand awareness, more traffic to the company’s website and a marked increase in sales.
3. SEO Benefits - One of the biggest advantages of online press release distribution is search engine optimization. Search engines always welcome optimized press releases and a rise in the website’s rankings will reflect that fact.

Most of the times, a press release submitted through a PR distribution will benefit from rankings in the top 10 spots on Google News within a few hours and delivers targeted visitors to the company’s web site for months after. The relationships and knowledge serve as the currency of PR and without them, the ability to connect stories, earn trust, and build exciting communities is implausible. I am providing you some interesting press release sites, hope you my found them useful:

• http://www.i-newswire.com/
• http://www.prlog.org/
• http://www.betanews.com/
• http://www.free-news-release.com/