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md12275Google Adwords has changed the way the Campaign Summary and Ad Group Summary pages in an account present statistics. This is in order to give additional level of detail into a campaign’s performance. Previously, these pages divided statistics into two categories: search, which included Google and search partners, and the content network.

Now, they show one set of statistics for Google and another set aggregating search partner performance. Search partners include AOL, Ask.com, and many other search sites around the web. One can view ad group or campaign performance at a summary level, or broken down by different combinations of Google, their search partners, and their content network. Additionally, separate Google and aggregate search partner statistics will soon be available in the Report Center.

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