Although quite a popular Internet marketing tool now, social media campaigning still does not have a clear definition and well charted methods to achieve the goal of marketing. This is probably because the communities, targeted during SMO activities, are strongly dependent on the brand. For example, social media optimization for a mountain bike vendor differs a lot from SMO for a music label. However, there are still some basic questions, the answers of which, if you find before the initiation of your SMO campaign, can guide you, quite a bit with the whole process. They are:

• Where do Internet users interested in my brand spend maximum time online?
• Which placement possibilities do these communities offer?
• Which type of media can be used to leverage brand awareness?
• How much effort has to be put into daily routine? (There’s nothing worse than a “dead” profile)