Sourcing good links is the toughest but the most crucial thing if you intend to get high rankings on Google. It is always a time consuming activity to get good inbound links to your website, you must ensure that inbound links to your website should contain the right keywords you are targeting.

Search engines always consider the relationship between the keywords you are targeting and the content of your web page.

Sometimes the keywords in the links are so important for search engines that site owner managed to get site to the top of search results for a very mysterious keywords.

What if your site does not contain any link?

“Even if your website does not contain any back link or if the site is new, you need not to worry. You can still try to get links from the other authority sites. You only need to be sure that the anchor texts you are planning to use for the link building should contain the keywords you planning to promote for your website.”

My Comment: This is the most important activity to you need to decide before starting the link building for your website. Please ensure perfect URL mapping and keyword selection based on the content of the web page. Do not promote tomatoes for the page which is selling potatoes J

At the same time, you need to be sure that the links to your website don’t look like Google Bomb. Always look for links to your website that use keywords that are related to your website. Most importantly always try to rotate the anchor texts for the links. “If you are looking to promote your website on 3 different keywords for e.g. Bad Credit Loan, Debt consolidation, Credit Cards, please ensure that you use these keywords randomly to make it more natural.”

My Comment: To make the link building more natural always use variety of keywords and not just the one single keyword to promote your site. If possible change the keyword and the description for the links after every 10 links secured. But please ensure that whatever you are targeting should be based on the content of your web page.

Additionally, URL mapping of the site should be perfect. That means if you are targeting the keyword ‘Bad Credit Loan’, link should point to the page that contains the valid content based on the selected keyword and should not be visa versa.

It is always better to start contacting the webmasters those are already linking back to your competitor sites. What if your website already has some links?

“If your site is old and contains some back links, please ensure that the other sites linking back to you are using the correct details based on your site content. If not, than please contact them immediately to get the link details rectified otherwise links will not be considered as genuine by the search crawlers and all your efforts spent in getting those links will be a loss.”

My Comment: It is very important for you to analyze the keywords being used by other webmasters to link to your site. Always tally the details once you get the confirmation from the webmaster that your link has been added.

Even if you are willing to increase the back links to your site, please ensure that all links must be as per the defined quality parameters.

Try to get links only from the thematic websites using the correct details of your keywords.

Links must be from the pages with lesser outbound links. If possible, get links from the pages with less than 30 outbound links.

Links must be from Unique Ip addresses.

Also try to get the Alexa Traffic Rank of the Page where you are asking the other webmaster to add your link.

Page must be crawled in past 30 days.

All the back links to your site should confirm that your website is genuinely in business and you are targeting only relevant pages in order to optimize your website to get the high Google rankings.