Many a times I come across people who take traffic generated from Social Media to be a given.The primary purpose of a blog,to them, then becomes writing articles and submitting them on relevant resources.
Keyword research, anchor text optimization,syndication and other on page optimization factors are taken care of but they simply forget the primary principle driving Social Media which is that your bait/article/content/post needs to add value to whoever browses through it.
The content might be good but if there’s nothing novel about it, it will be buried deep within the mass of other articles. To understand what the community wants I feel every marketer needs to participate.Participate could mean simply observing passively.
If I am trying to attract links or gain visibility through an online marketing social media site like Sphinn or Gooruze, my first step would involve becoming part of the community.
An observation of the top bookmarks on Sphinn can easily tell you what content is popular and what is not.
Again establishing a presence is also very important.You need to have people to be aware of your name.A level of credibility needs to be established before you start posting.One way of doing this is through comments.Comments on blogs of other credible members of the community gives you a lot of visibility.Comments also allow you to mention your site URL as well(generally).As such you get brand exposure as well.
It is only then that I would start posting.Again each Social media site has its own individuality and you need to cater your strategies around them.A microblogging platform like Twitter can enable you to network,follow and be followed.A large network,once established,again drives a substantial amount of traffic to your blog/site.However,as before,simply twittering or marketing upfront your blog or site wont help.The network needs to feel that they have something to gain from following you.You need to convince them through your microblogs. If they feel that you can be a source of value to them they would be more than ready to connect with you.
How do you plan to market your blog? Think about it…Its not just about the articles but defining a comprehensive strategy to implement it.It is this strategy that the makes traffic,syndication and other on page factors relevant.
