The world of search marketing, apparently, is an ever continuing “penalty shootouts” between search marketing companies and search engines. They like good goalkeepers would want to defend their bastion and we like seasoned players would want to score a goal for every client.

But essentially this contest is not acrimonious for search engines’ objective is also to “make play” for otherwise it will be a very dull game for the audience who have come to watch and surf.

So essentially both belong to the same team and yet we feign a play.

I think that it is still, overall, a win win situation for search engines, search marketing firms, clients and audience. With good sense and best intentions this play is truly worth its motions.
Welcome to the rules, fouls, triumphs and travails of this ” game” then……. which we will put across in future posts