Here’s some bad news for all the SEO and SEM specialists. The Yahoo Keyword Suggestion Tool has been officially discontinued by the IT giant, Yahoo. This news has created waves in the entire SEM industry, which heavily depended on the tool for their keyword searches.

Even those of us, who criticised the tool for its lack of accuracy, have now realised its value in shaping the industry. Earlier known as the Overture Keyword Suggestion Tool and later christened as the Yahoo Inventory Tool (YIT), the application helped the users to find out about the number of times a particular keyword was searched for in the Yahoo network in the course of the past one month. Also, almost one hundred synonyms of the keyword searched were also provided with the search. And the process moved forward, where clicking on any of these derivatives or synonyms also offered another set of hundred or less derivatives to the user.

So, by searching in the free to use tool, in a matter of minutes, you would have access to all the details of specific keywords. In this way, you could easily track the changing tastes of customers, find out about queries or even find out the impact that media campaigns have on people, and also do a host of other things alongside.

For most of us, not having the tool to use anymore will be a huge setback, as it was Yahoo which pioneered in the technology of keyword search. Although there are more dependable keyword search tools available in the market now, you need to login to them with your unique User ID and Password. However, for all SEO specialists and experts, it will be great loss. And, if you happen to open up the Overture Keyword Suggestion Tool, as a matter of habit, you would instead be redirected to the Yahoo Search Marketing landing page instead of the tool!