PROOF OF SEMANTIC RANKINGS

Issue: 8th Oct, 2003
Author: Vikas Malhotra, eBiz Consultant

For serious Net surfers, Google’s relevancy- and context-based search has caught their imagination. It’s simple and gives you results without typing in exact or actual keywords or a combination of keywords. It can read your thoughts and present you a list of readings on the context you are searching. By now you know the baseline of LSI and context-based search. We’ll show you a few proof of semantic rankings on Google’s search engine.

See for yourself

?Notice the difference in the search results with the tilde and without it, in all of the various cases??

A very simple differentiation is still being maintained between a normal keyword search and a context-based search on Google. If you are going in for the LSI results, start your search word with a tilde (~) sign.

As proof of semantic rankings on Google’s search engine, we have taken up random words or contexts and typed them with the tilde in the search box. We present few examples below followed by a brief analysis of the results that appear.

Cola Example

Here is a search query on ?cola?. Notice the difference in the search results with the tilde and without it, in all of the various cases.

Maid Example

Same is for the search with ?maid’ as the search keyword. Artificial intelligence is able to give you a listing of relevant Web pages. It deduced that you are looking for people who can housekeep for you. A normal keyword search on ?maid’ would have brought you irrelevant results with the keyword used in various other contexts. Check it out yourself.

Here’s another example of semantic or context-based search. Type in the words ?Tiger’ and ?Golf’ in the Search text box on Google home page. Here’s the result you get.

Google don’t try at all to give you a list of Web pages that had Tiger and golf appearing all over their body text, anchor, or URL. Instead, it detects the semantically close words and concludes on the context of your search.

You can have the proof for yourself. Try the search with different other keywords you can think of and compare the results.

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About The Author

Vikas Malhotra is a successful Internet marketing consultant having helped over 100 businesses increase their visibility and sales online. He is an online branding expert with experience in online media planning, buying and also search engine marketing. To learn more, visit mosaic-service.com. Read more online marketing articles at index.html