Glossary

AdSense

Google’s contextual based ad program. It is an easy way to display relevant Google’s ads on your website and earn money as the same time.

AdWords

Google’s PPC program.

Affiliate program / Affiliate link

Affiliate programs are a marketing strategy where in you convince people (called Affiliates) to sell your products on a commission basis. Your affiliates help promote your products by placing a link of your website wherever they think can generate sales. Through this link, your Affiliate software can track which affiliate brings how many leads and how much commission you owe him.

Algorithm

Algorithms also known as Search engine algorithms are sets of rules/parameters on the basis of which search engines rank web pages. Knowing/guessing search algorithm is important for the success for your SEO campaign.

Allintitle

A special search command for Google. A search for allintitle:blue mango would only return sites that have the word "blue mangot" in their title.

Allinurl

This is another special search command for Google. A search for allinurl:blue mango would only return sites that has the word "blue mango" in their URL.

Alt attribute

Also known as "alt tag" in HTML language, alt attribute is specified for an Image and within the image tag.
Its syntax is: <IMG SRC="logo.gif" ALT="your website Logo">

The text "your website Logo" will be displayed where your image "logo.gif" is placed while it is being loaded or if for any reason the image can’t be displayed.

Alt tag

Common name (erroneous) for the alt attribute.

Anchor text

It is also called link text, referring to the text that appears in a Hyperlink. For instance, the text “SEO Services: in the link “know more about our SEO Services”. Google – considers anchor text as an important factor while ranking a website. It is always recommended to have keywords in your anchor text of links you secure.

ArchitextSpider

The name of the Excite search engine’s spider.