It is estimated that 30% to 40% of all searches are made with local intent, and geographic qualifiers are used by searchers increasingly.

To get maximum ROI on online spends, local business as well as international businesses with local presence, have realized the urgency to tap the local market online.
Search engines, like Google Local Search (maps.google.com) & Yahoo Local Search (local.yahoo.com), have recognized the behavioral characteristics of searchers who search with local intent and are displaying a different set of results with a different set of algorithmic calculations. This calls for the implementation of a local search marketing plan.
Local Search Marketing Specialists at Mosaic Services are aware of the variables influencing the local ranking patterns and help you take actionable steps as per the best practices for local search marketing. A local business has to make sure that its search engine marketing firm knows how to enhance its online presence in the local search landscape.