Mobile Web Usage in India

The second half of the last decade saw many Indians getting introduced to smartphones that brought an extremely evolved generation of hand held information technology devices, miles ahead of multimedia mobile phones. Thanks to their functionality and technical superiority, the smartphones facilitate fast and hassle free Internet browsing, uploading/ downloading of all types of files and of course, social networking. Clearly the smartphones deserve the credit of kick starting and promoting the trend of mobile web usage.

A BuzzCity survey for global roundup of recent market developments in the mobile Internet indicates that India is amongst the Top Ten countries using mobile Internet and has seen s high growth of 233% year on year. The cheaper data rates and improved handsets are some typical reasons for this growth.

The survey also revealed some facts like:

 

1. 75 per cent of the mobile Internet users are in the age group of 20-30 years.
2. 89 per cent of the mobile web users are male.
3. Mobile content constitutes a major chunk of 39 per cent for using mobile web.
4. Entertainment and lifestyle forms 29 percent of mobile web surfing requirements.

 

By 2012, mobile queries could very well form 1/5th part of global search query volume.

The fierce growth of Mobile Internet in India has completely over shadowed the growth of Broadband Internet. For businesses this implies that they now need to improve their visibility on the mobile websites. Mobile web enables the websites to get synchronized with mobile applications and take the advantage of mobile device capabilities. By combining the facilities of the web and mobile devices, it takes the performance to an altogether different level.

To be noticed by potential customers (read the mobile web users), you really need to have a mobile website visible in top rankings of their searches!