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Direct Marketing- case study
Kidspot Australia is all about simplifying the journey that is parenting. Launched in 2005, Kidspot started as a directory of maternity, baby, and kid related equipment, toys, clothing, travel, fun, activities, sports, and related trappings.
When we first came on this project, we knew that it will become difficult to promote but we steadily improves the site exposure. Initially, the site pages were not getting indexed on Google properly and maximum pages were not indexed, none of the keyword was showing on any listing in Google for the site.
Initial Rankings
| Keywords | |
| Kids Activity | 89 |
| Baby Equipment | 60 |
| Baby Furniture Sale | Not in 100 |
| Kids clothing | Not in 100 |
| Pregnancy Resources | Not in 100 |
| Current Rankings (After 6 Months) | |
| Keywords | |
| Kids Activity | 5 |
| Baby Equipment | 1 |
| Baby Furniture Sale | 2 |
| Kids clothing | 6 |
| Pregnancy Resources | 4 |
Strategy Used:
- Keyword competitive analysis and off page optimization.
- Define and refine keyword and key phrases.
- Submission of indexed pages to quality resources.
- Continuous campaign maintenance.
- Classified Ads creation and submissions.
- Article creation and submission on quality article directories.
- Submissions on quality web directories.
- External blog setup and submission in blog directories.
- Closely campaign performance analysis