WebDesign and Development - case study

Comapany: ElderOp
Client: Nando
Project Type: E-learning, WBT, CBT
view site: (URL: http://www.elderop.com )

 

Problems

• Elderop wanted to completely revamp their old website as they felt that they could not get recognized as their old website was not attractive and informative.
• They also wanted to optimize the new website so that it can easy be found in a Google or Yahoo search
• Their earlier website did not include all the concerns of senior citizens such as care considerations, find a home, conditions affecting the elderly, financial considerations, professional resources.

Visitors interaction was not there like mailing list, personal assessment survey, facility quality calculator.

 

Solutions

• We did a complete revamp of their existing website, focusing more on their relevant sections i.e. elderly Care, find a home for elderly, quality calculator etc.
• As senior citizen concerns are addressed visitors and customer base has increased. Moreover, we have taken care of macro level concern such as bigger size fonts for readability.

We have made the site SEO friendly.
(Note: SEO stands for search engine optimization like getting better positions on search engines i.e. google, yahoo etc.)

 

Achivements

? As visitors and customer base has increased Elderop have arranged more revenue. ? Now Elderop wants to expand their business like franchisee setup at different locations.

 

Homepage Addition

"Elderop website is attractive, informative, interactive and optimized for target customers/ senior citizens. As a result, better revenue model and expanding business like franchisee set up."

Elder Op :I wanted to thank you for the outstanding job you and your team did on our website. I am extremely impressed with your work and expertise. The site looks phenomenal and the functionality is excellent. My colleague and I are also very pleased with your communication and responsiveness to our needs. Initially I was hesitant to outsource our IT needs because I thought it would be too difficult to communicate exactly what we wanted. You have completely alleviated those fears and greatly surpassed our expectations.

---Roben Phillips

Audit Results with respect to 3 major Search Engines for ElderOp website

 

Improvement On Google		Present Rankings	Initial Rankings
Sno.	New List of Keywords	Google	Google
1	Arizona nursing services	1	5
2	Nevada assisted care	1	Not in 300
3	Nevada nursing services	1	Not in 300
4	Arizona elder care	2	17
5	Arizona Alzheimer’s care	2	Not in 300
6	Nevada adult care homes	2	Not in 300
7	Nevada Alzheimer’s care	2	Not in 300
8	Arizona assisted living homes	3	4
9	Nevada assisted living homes	3	Not in 300
10	Arizona Assisted living	5	8
11	Arizona nursing homes	5	8
12	Arizona senior care	5	21
13	Nevada assisted living	7	Not in 300
14	Nevada elderly care	9	Not in 300
15	Nevada nursing homes	10	Not in 300
16	Nevada elder care	11	Not in 300
17	Arizona adult care homes	13	196
18	Nevada senior care	16	Not in 300
19	Nevada group homes	18	Not in 300
20	Arizona group homes	27	Not in 300
21	Nevada home care	42	Not in 300
22	Nevada care homes	44	Not in 300
23	Arizona home care	147	126

Improvement On Yahoo		Present Rankings	Initial Rankings
Sno.	New List of Keywords	Yahoo	Yahoo
1	Nevada assisted care	1	Not in 300
2	Nevada nursing services	1	Not in 300
3	Arizona Alzheimer’s care	1	Not in 300
4	Nevada adult care homes	1	Not in 300
5	Nevada Alzheimer’s care	1	Not in 300
6	Arizona assisted living homes	1	2
7	Nevada assisted living homes	1	Not in 300
8	Arizona adult care homes	1	219
9	Arizona elderly care	2	9
10	Arizona Assisted living	2	6
11	Nevada elderly care	2	Not in 300
12	Nevada elder care	2	Not in 300
13	Nevada care homes	2	Not in 300
14	Arizona elder care	4	23
15	Nevada senior care	4	Not in 300
16	Arizona nursing homes	5	9
17	Arizona home care	5	6
18	Nevada assisted living	6	Not in 300
19	Arizona group homes	10	Not in 300
20	Nevada home care	10	Not in 300
21	Nevada group homes	11	Not in 300
22	Arizona senior care	12	34
23	Nevada nursing homes	13	Not in 300

 

Improvement On MSN		Present Rankings	Initial Rankings
Sno.	New List of Keywords	MSN	MSN
1	Arizona Alzheimer’s care	1	Not in 300
2	Nevada adult care homes	1	Not in 300
3	Nevada Alzheimer’s care	1	Not in 300
4	Nevada assisted living homes	1	Not in 300
5	Arizona adult care homes	1	9
6	Arizona elder care	2	29
7	Nevada assisted care	3	Not in 300
8	Nevada elderly care	3	Not in 300
9	Nevada elder care	3	Not in 300
10	Arizona care homes	3	9
11	Arizona group homes	4	Not in 300
12	Nevada nursing homes	6	Not in 300
13	Arizona home care	6	15
14	Nevada nursing services	10	Not in 300
15	Arizona senior care	11	37
16	Nevada care homes	33	Not in 300
17	Nevada senior care	45	Not in 300
18	Nevada home care	70	Not in 300
19	Nevada group homes	77	Not in 300
20	Nevada assisted living	Not in 300	Not in 300

 

And more importantly some more testimonials from the client

Thanks for doing that. I noticed today that ElderOp has gone up to #5 for arizona assisted living on Google. That is great news. It is also doing extremely well with the other key terms and phrases.

Thanks for all your hard work

Roben Y. Phillips