The web has evolved from being simply informative to being participative. The participative nature of the web can easily be recognized from the myriad of forums, Social Bookmarking sites, logs and Social Network sites that have emerged in a couple of years. These sites can typically define how your business or brand is being perceived by the masses. More and more conversations are moving online and it is important to understand and participate in this dialogue.

“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, pod casts and vlogs.”- Rohit Bhargava

At Mosaic we understand the growing importance of the social media and provide tailor made solutions to help clients harness the potential of the Social Media..

We focus on the core aspects of Social Media Optimization which are:

• Increasing your linkability through fresh,informative and eye catching content
• Making tagging and bookmarking easy through implementation of Social Bookmarking buttons on your blogs and important pages
• Rewarding Inbound links
• Making your content travel through creation of presentations and submission of the same across social sharing sites. We also syndicate
• Encouraging the mashup

From an SEO standpoint, Social Media Optimization, if done in the right way, can provide you with the following benefits:

• Traffic
• A good number of quality backlinks
• Increase in pagerank

The Social media campaign that we undertake for our clients follows a stepwise approach which is defined as follows:

Researching the audience :To enable this, we at Mosaic, understand your business domain and niche and try to identify communities, forums, Bookmarking sites and other web 2.0 sites that cater to your interest and goals. We thoroughly research and identify the audience that would best define your targets and goals. We then identify processes through which a buzz can be created and actively involve our team of experienced professionals in the communities identified.