Why smartphones have dominated the market for effective mobile marketing?

It has been speculated that 2011 will become the “year of the smartphones”. The continuous improvement in the mobile technology has enabled the users to have access to the Internet through their smartphones. The advantages of the smartphones over the desktop has led to a steep rise in the smartphones sales. The reasons why the smartphones have become popular include:

 

1. Ease of navigation.
2. Smartphones are easy to handle and you can access Internet over them anywhere, even on the move.
3. You can easily charge the battery of mobile phones.
4. Internet services providers have made tie ups with mobile telecommunications services, providing the users with smart Internet services, specifically for smartphones.
5. Since smartphones or mobile phone can be used even on the move, the advertisers get full opportunity to contact their clients anytime, anywhere.
6. In case of emergency, users can have the information from smartphones on the go.
7. You can upgrade your phones to download all the new mobile applications that have been introduced to the market.

 

The statistics from Verizon Wireless and Nielsen show the penetration and sale of smartphones in the market. The data clearly shows that there has been a substantial increase in the sales of smartphones in three quarters only. According to Nielsen, 28% of US mobile subscribers had smartphones as of November 2010, and the number rose to 35% by the start of 2011. It is expected that buying of smartphones will hit 50% threshold in the US by the end of this year, which will equal about 150-160 million mobile subscribers.

Gartner, a research firm, has speculated that the sales of apps for the iPad, iPhone and other portable smartphones and devices will exceed $15 billion in 2011.

However, users need to check that if the applications present in the mobile are working fine and also look after certain issues to have custom mobile applications, which sometimes are avoided in hurry:

 

1. Make sure that the applications you are downloading for your mobile are downloaded quickly, this will help you to minimize costs.
2. Check if there is both horizontal as well as vertical scrolling on the mobile.
3. The navigation should be easy.
4. The display must be crystal clear and attractive.
5. The font of the text used should be readable.
6. The color scheme used in the application must not be annoying and the user must feel comfortable while using the phone. Avoid using a dark background with light colored text.
7. Consult a professional mobile application developer to have the best outcome of the developed application.

 

You can have an excellent mobile search with your smartphone, to have an uninterrupted Internet browsing, choose a trusted Internet provider and enjoy shopping on the go.

Summary: It has been speculated that 2011 will also become the “year of the smartphones”. The continuous improvement in the mobile technology has enabled the users to have accesses to the Internet through their smartphones. The advantages of the smartphones over the desktop has led to a steep rise in the smartphones sales.